Influencer Marketing Manager en Columbia Sportswear Company

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION 

We’re looking for a dynamic and strategic Influencer Marketing Manager to lead our influencer program and serve as the day-to-day liaison between our brand marketing team and our agency partner.

This role is pivotal in shaping and executing influencer strategies that align with seasonal campaigns, brand initiatives, and cross-functional goals. You’ll work closely with our social media team to ensure cohesive messaging across channels and contribute to the development of our overall brand strategy. 

HOW YOU’LL MAKE A DIFFERENCE

• Lead and evolve our influencer marketing program, driving engagement and brand awareness through strategic partnerships with creators across social platforms.
• Serve as the day-to-day point of contact for our agency partner ensuring seamless collaboration and execution of influencer campaigns.
• Collaborate cross-functionally with ecommerce, paid social, wholesale, and email teams to amplify influencer content across multiple channels.
• Develop and oversee a robust gifting and seeding program, identifying creative ways to connect with influencers and drive authentic brand advocacy.
• Contribute to strategic planning, offering insights and recommendations to optimize influencer efforts and align with broader marketing goals.
• Monitor and report on key performance indicators, including engagement rates and campaign effectiveness, to inform future initiatives.
• Champion influencer work across the organization, providing regular updates and advocating for the impact of influencer marketing.

YOU ARE 

• A strategic thinker with a passion for influencer marketing and social media.
• An outdoorsy individual or someone with a strong connection to niche lifestyle categories that align with our brand.
• A natural collaborator, comfortable working cross-functionally and supporting various teams.
• A strong communicator who can socialize work across departments and advocate for influencer initiatives.
• A proactive problem solver, always looking for better ways of working and driving strategic shifts. 

YOU HAVE 

• Bachelor’s degree or equivalent and or experience specializing in marketing, public relations, journalism, communications or related field.
• 4 years of social media experience and 6 years marketing experience.
• Demonstrated experience leading influencer marketing programs from the brand or corporate side, ideally within the apparel or lifestyle industry.
• A strong track record of managing agency relationships.
• Experience leading influencer campaigns for a global brand, including contracting, content review, vetting, gifting, and seeding.
• Expertise with social media platforms such as YouTube, TikTok and Instagram, and social media management tools like Sprout Social.
• Knowledge of budget management, including POs, invoicing, and contracting (preferred).
• A deep understanding of social media industry trends, with a habit of consuming and engaging with influencer content regularly.
• Experience managing brand channels, content creation, and upholding brand tone and voice.

#LI-DR1
#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested. Solicitar ahora