Vice President Social, Influencers and Partnerships en Signet Jewelers

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Vice President of Social, Influencers & Partnerships will be a visionary leader responsible for shaping a holistic social media, influencer, and strategic partnership strategy across a portfolio of retail brands. This leader will drive brand relevance, engagement, and customer acquisition through innovative storytelling, cultural resonance, and collaborative activations. They will collaborate cross-functionally with brand leads, creative, e-commerce, media, merchandising, and analytics to maximize impact and ROI.

Social Media Strategy & Leadership

• Develop and oversee a multi-brand social media vision and playbook, ensuring alignment with brand identities and business goals while differentiating each individual brand.
• Drive platform-specific strategies (TikTok, Instagram, YouTube, X, etc.) to grow reach, engagement, and community.
• Oversee social listening, trend forecasting, and real-time engagement to ensure brand activations are are aligned to the latest trends.

Influencer & Creator Marketing

• Define and scale influencer marketing ecosystem, from nano to celebrity talent across the portfolio of brands
• Lead strategy for influencer partnerships, campaigns, and always-on ambassador programs.
• Negotiate high-value partnerships with talent agencies, creators, and media partners.
• Establish KPIs and measurement frameworks to track performance and ROI.
• Ensure influencer and talent-led activations are integrated into owned, earned and paid consumer touchpoints

Strategic Partnerships

• Identify and secure brand-aligned partnerships (media, fashion, lifestyle, tech, entertainment, non-profit) that elevate awareness and drive customer loyalty.
• Lead contract negotiations and oversee execution of co-branded initiatives, collaborations, and events.
• Foster long-term partnerships that strengthen brand equity across multiple customer segments.

Team & Budget Management

• Lead, mentor, and scale a high-performing social, influencer, and partnership team.
• Optimize spend across social, influencer, and partnership initiatives.
• Build strong relationships with internal stakeholders and external agencies/vendors.

Analytics & Innovation

• Partner with marketing analytics team to define clear KPIs for engagement, reach, conversion, and partnership value.
• Leverage insights and data to refine strategies and drive business outcomes.
• Experiment with emerging platforms, formats, and technologies to keep brands ahead of the curve.

Desired Qualifications:

• 12+ years of progressive experience in social media, influencer marketing, and/or partnerships, ideally in retail, fashion, beauty, or consumer lifestyle industries.
• Proven track record of building social-first brands and driving measurable impact through influencer and partnership strategies.
• Strong network of influencer, creator, and partnership contacts across key industries.
• Exceptional leadership skills with experience managing large teams and cross-functional stakeholders.
• Strong analytical and negotiation skills; ability to balance creativity with commercial goals.
• Excellent communication and presentation skills; ability to represent the company externally at high levels.

Success in This Role Looks Like:

• Increased brand relevance and cultural impact across diverse audiences.
• Scaled and measurable influencer and social programs that drive ROI.
• Breakthrough partnerships and collaborations that strengthen each brand’s positioning.
• A creative, innovative team that is seen as a center of excellence across the organization.

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