Roers Companies LLC - Digital Marketing Specialist en Roers Companies LLC

Roers Companies is seeking an energetic, dedicated professional to join our team in Plymouth, MN as a Digital Marketing Specialist.

About Us

Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential. 

About You

You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset.  

Responsibilities 

• Working with Marketing Manager(s) and Director of Portfolio Marketing to implement marketing campaigns for our growing portfolio of brands 
• Executing the full development and maintenance of our property websites including design, copywriting, user experience, and search engine optimization 
• Understanding sales and leasing workflows and tracking key performance indicators on a regular basis 
• Creating content for social media channels and managing both the social media accounts and content management platform
• Overseeing marketing technology systems used to enhance reputation management and actively drive initiatives to generate more customer reviews across the portfolio
• Developing email marketing campaigns to achieve business objectives 
• Implementing multi-touch marketing campaigns 
• Secondary research on new market trends and competitors 
• Analyze and report on marketing performance
• Other duties as assigned

Education:

• Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred

Experience:

· 3+ years of relevant marketing experience in a corporate or agency environment

• Experience in real estate property management, leasing, and/or B2C marketing preferred.

Skills/Abilities:

• Computer skills: 
  • Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
  • Website design and management platforms — experience with RentCafé and WordPress preferred
  • Mass email platforms including MailChimp 
  • Graphic design programs including Adobe Creative Suite and Canva
• Digital marketing channels:
  • Google platforms including Ads, Analytics, and Business Profiles
  • General knowledge of SEO practices preferred
  • Social media platforms including Facebook and Instagram 
• Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
• Able to interact with wide range of internal and external stakeholders
• Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven. 
• Willingness to learn and explore new strategies 
• Flexible to juggle multiple projects and priorities to meet changing deadlines
• Embodies our core values: passion, integrity, work ethic, ownership mindset, and teamwork
• Maintains a neat, well-groomed, and professional appearance

Compensation and Benefits for Digital Marketing Specialist:

Pay Range:  $53,000 - $69,200 

Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role.

Roers offers a comprehensive benefits & perks package to full-time employees which may include:

• Health Plans - Medical, dental, vision, FSA, and HSA

• Family Leave - Paid birth & bonding leave

• Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability

• Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance

• 401(K) - 3% company match, 100% vested after 2 years of employment

• Competitive PTO - 3 weeks of PTO with immediate accrual, 7 paid holidays, 1 floating holiday, your birthday, and bereavement

• Health and Wellness - fitness membership reimbursement program

• Free stays in Roers’ properties guest suites

• Rent Discount - 20% discount for employees living in Roers Companies properties

• Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment

• Charitable Match Program – Roers matches employee donations to charitable organizations

• Professional Development Opportunities

• Employee Assistance Programs

Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.

Roers Companies participates in E-Verify to confirm the employment eligibility of all newly hired employees. For further information about the federal E-Verify program, please click to see the Right to Work and E-Verify Participation posters. 

Candidates will be required to pass a criminal background check and motor vehicle record.

In order to be considered for this position, applicants must complete a survey at this link:

https://go.cultureindex.com/s/83Iy24550b

#RoersCompaniesCareers

#LI-BT1