Marketing Specialist en Zeissgroup

ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace. 

Further information at ZEISS India.

Conferences, Events & Workshops - Planning, Budgeting & Execution

• Plan and execute external & internal events (40+ annually) from end-to-end.
• Category of events: National conferences, regional conferences, ZEISS led Masterclasses, ZEISS led workshops, collaborative workshops & internal events.
• Coordinating & aligning with internal & external stakeholders like sales, logistics, procurement, service, finance & accounts, organizers, vendors etc... for successful completion of the events.
• Recce/assessment of the venue, materials preparation, and stall set-up based on the category of the event.
• Ensure consistent branding and messaging across all event materials.
• Keeping track on all the marketing expenses.
• Measure event success using KPIs such as attendance, engagement, lead generation for calculating the ROI
• Be a custodian of the entire demo equipment pool and ensure on-time delivery and installation and uninstallation during the workshops & standby support ensuring no damage to the equipment.
• Adhering to processes and timelines to ensure operational efficiency.
• Usage of SAP tools for obtaining approvals processing vendor payments within the timelines.
• Manage the internal processes of vendor management life cycle from generating the purchase orders till payment.
• Liaise with sales and leadership teams to plan personalized visit agendas of the global teams.
• Ensure readiness of the Experience Center product displays, signage, refreshments, etc. guide customers through their visit in exploring the ZEISS campus ensuring a premium and professional experience.

Digital – Email, social media & lead sync

• Build and execute email campaigns, landing pages, and forms using Marketo & AEM.
• Maintain data practices and segment audiences in Marketo

• Track engagement and recommend ways to improve reach and impact.
• Collaborate with the global marketing team to promote events, sales milestones, customer testimonials, and other achievements across platforms like LinkedIn, Instagram & Facebook.
• Draft social media captions, design simple creatives (or work with design team), and schedule posts.
• Integrating entergon suite with Salesforce and Marketo enabling real‑time, bidirectional data sync for capturing leads to analyze ROI& cost per lead.

Engagements – Internal Newsletters, Milestone Announcements, Product Launches etc…

• Build engaging quarterly internal newsletters and share it with the team.
• Work with the PR team to promote first in region/newly launched products.
• Maintain templates to share milestones, product launches & other key moments.

In-Clinic Branding – Basic & Premium

• Planning and execution of in-clinic or hospital branding initiatives to increase brand awareness.
• Work with design and vendor teams to produce signage, display materials, standees etc…
• Ensure all branding elements are installed as per guidelines and maintained over time.
• Gather feedback from clinic teams to ensure brand consistency and effectiveness.

Your ZEISS Recruiting Team: