Senior Manager CRM Brand Loyalty en Orveon

About Us

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. With more than 1,000 employees and operating in 40+ countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide.

We love our brands and are embarking on a powerful shift: To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact.

People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo-busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we #Face Forward Together!

About the Role

The Senior Manager CRM Brand Loyalty will own and optimize the customer lifecycle across email, SMS, loyalty, and other owned channels. This is a highly strategic and hands-on role, responsible for developing personalized, data-driven campaigns that nurture relationships, increase repeat purchase rates, and turn first-time buyers into loyal brand advocates. The ideal candidate is both creative and analytical, with a deep understanding of DTC customer behavior, retention metrics, and performance marketing tools.

Primary Responsibilities

Lifecycle Strategy & Execution

• Own the retention marketing roadmap—including email, SMS, and loyalty strategy—focused on increasing customer engagement, repeat rate, and LTV.
• Build and optimize lifecycle flows (welcome, replenishment, post-purchase, winback, etc.) tailored to customer segments and behaviors.
• Develop retention strategies that align with product launches, promotional moments, and broader marketing campaigns.

Segmentation & Personalization

• Leverage customer data to build audience segments based on purchase behavior, engagement, demographics, and lifecycle stage.
• Create personalized, dynamic campaigns that speak to different customer journeys—from new subscribers to VIP customers.
• Continuously test messaging, creative, send time, and cadence to improve campaign effectiveness.

Channel Ownership & Optimization

• Manage all aspects of email and SMS programs in platforms such as Klaviyo or Cordial, from strategy to execution to reporting.
• Partner with Creative and Copy teams to develop content that aligns with brand voice and drives action.
• Work closely with Tech and Ops teams to ensure email/SMS integrations, tracking, and automations are functioning properly.

Loyalty, Subscription & Retention Programs

• Collaborate cross-functionally to enhance and grow customer loyalty programs, subscription offerings, and referral initiatives.
• Analyze customer retention cohorts to identify churn risks and propose proactive retention tactics.
• Drive growth and participation in loyalty programs, ensuring they deliver value to both customers and the business.

Analysis & Reporting

• Own retention KPIs including repeat rate, churn rate, LTV, time between purchases, and engagement metrics.
• Develop dashboards and reporting to track performance, surface insights, and inform future strategy.
• Present findings and recommendations to leadership regularly, with a focus on actionable insights and measurable outcomes.

Qualifications:

• 5–7 years of experience in retention, lifecycle, or CRM marketing at a DTC or eCommerce brand (beauty or wellness strongly preferred).
• Proven track record of owning and growing email and SMS programs, ideally with tools like Klaviyo, Cordial, or similar.
• Deep understanding of customer segmentation, A/B testing, and performance metrics related to retention and LTV.
• Experience with loyalty and subscription programs is a strong plus.
• Highly analytical with the ability to translate data into insights and action.
• Strong project management skills and attention to detail.
• Passion for beauty, customer experience, and storytelling.

Qualifications

• Minimum 8 years of experience in luxury retail store design and visual merchandising, with at least 2 years in a leadership role within the retail, fashion, beauty, or a related industry, ideally with experience managing global brands.
• Bachelor’s degree in architecture, visual merchandising, interior design, industrial design, graphic design or a related field.
• Exceptional Creative Vision: Strong design skills with a deep understanding of visual storytelling, retail aesthetics, and translating brand identity into captivating visual experiences.
• Strong Communication Skills: Excellent verbal and written communication skills, with the ability to collaborate effectively across departments and confidently present ideas to senior leadership.
• Project Management Expertise: Highly organized with the ability to manage multiple projects simultaneously, ensuring they are delivered on time, within budget, and to the highest standard.
• Technical Proficiency: Proficiency in design software (e.g., Adobe Creative Suite, AutoCAD, SketchUp) and a strong understanding of retail fixture design and production processes.
• This role is ideal for a highly creative, innovative, and strategic thinker who can seamlessly blend creative vision with practical execution.
• The ideal candidate will be passionate about the brand and driven to elevate the customer experience, driving sales through impactful and effective visual merchandising & store design experiences.
• Working knowledge of Wrike project management platform (a plus).
• Comfortable presenting to CEO and President and fielding questions.

What Orveon offers you:

You’re a creator of Orveon’s success and your own. This is a rare opportunity to share your voice and accelerate your career in a demanding and fun environment. We’re a lean organization and so your work will have a big impact and you’ll have easy access to senior leaders. We invest in Orveoners to support their success through training, online learning and career opportunities.

Orveoners take care of Orveoners. People who work hard deserve great recognition, along with benefits that fit their personal needs of individuals, including:

o “Hybrid First” office environment with drinks, snacks and regular social events

o “Work From Anywhere” 3 weeks a year

o Free Product

o Regular wellness and speaker events

Other things to know!

•  Pay Transparency - One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position. The range for this opportunity is: $117,500- $156,500
• At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.
• Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page.

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at https://www.orveonglobal.com/career to verify the posting and apply though our secure online portal.