Marketing Analyst en Hawkins, Inc.

About Hawkins

Hawkins, Inc. is a formulator, manufacturer, blender, distributer, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938.

Learn more about us at https://www.hawkinsinc.com/careers/

ABOUT THE JOB: 

The Marketing Analyst plays a key role in supporting Hawkins’ overall marketing initiatives across both traditional and digital channels. This position will drive impact through media planning, project coordination, and execution of marketing programs that strengthen Hawkins’ presence and support sales growth.

The Marketing Analyst will work closely with business unit leaders and internal stakeholders to deliver creative and data-driven marketing solutions. Responsibilities include campaign planning, budget tracking, marketing collateral development, internal request fulfillment, list management, and performance reporting to ensure marketing efforts are aligned with business objectives.

DUTIES AND RESPONSIBILITIES:

Media Planning & Campaign Execution

• Support the planning and coordination of advertising and media placements across print, digital, and other traditional channels.
• Collaborate with internal teams and external vendors to execute media plans and ensure deliverables meet timelines and brand standards.
• Track performance of media initiatives and make recommendations for optimization.

Supporting Internal Marketing Requests

• Serve as a primary point of contact for internal marketing requests across business units and departments.
• Manage intake, prioritization, and delivery of requests to ensure timely, consistent, and high-quality output.
• Assist teams with marketing materials, presentations, and communication assets that align with Hawkins’ brand standards.
• Partner with internal stakeholders to identify recurring needs and develop efficient processes or templates to support them.

Marketing Project Management

• Manage timelines, deliverables, and communication for marketing projects from concept through completion.
• Coordinate efforts between business units, sales, and external vendors to ensure marketing projects are delivered on schedule and within scope.
• Maintain documentation, budgets, and project tracking tools to support efficient workflow.

List Management & Data Coordination

• Manage and maintain marketing contact lists, ensuring data accuracy, segmentation, and compliance.
• Work with CRM or marketing automation tools to update contact information and optimize distribution lists for campaigns and communications.

Collaboration & Business Alignment

• Develop a strong understanding of Hawkins’ business segments and their specific marketing needs.
• Partner with business leaders to support strategic initiatives and align marketing programs with business goals.
• Collaborate with sales teams to develop product summaries, marketing materials, and content for internal and external use.

Creative Development & Tradeshow Support

• Assist with the development and execution of marketing materials, including presentations, brochures, tradeshow banners, advertisements, and internal communications.
• Ensure consistent use of Hawkins’ brand standards across all materials and channels.
• Contribute to content development for company events, meetings, and other corporate initiatives.

Performance Reporting & Insights

• Compile and analyze marketing data to evaluate campaign performance and identify areas for improvement.
• Provide regular reporting to marketing leadership and business units on key performance metrics.
• Support ongoing efforts to improve marketing effectiveness and ROI through data-driven insights.

ABOUT YOU:

• Bachelor’s degree in marketing, business, communications, or related field
• Minimum of 3 years of experience supporting marketing campaigns or media planning efforts
• Minimum 3 years of B2B marketing experience, (preferably in industrial, chemical, or manufacturing)
• Proficient in Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
• Familiarity with CRM or marketing automation systems (preferably Dynamics)
• Demonstrated experience managing projects and coordinating cross-functional marketing initiatives
• Strong organizational, project management, and communication skills
• Proven ability to work collaboratively in a team-oriented environment

PHYSICAL REQUIREMENTS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

TRAVEL

Limited travel 5-10%

Expected Compensation: $75,000-85,000 + 10% Bonus Eligibility  

Hawkins offers eligible employees and their dependents comprehensive benefits, which includes medical, dental, vision, life insurance, LTD/STD and more. Other benefits for eligible employees include 401(k) match, Employee Stock Purchase program (ESPP), paid time off, and paid holidays.  

For more information on Hawkins benefits, visit:   https://www.hawkinsinc.com/careers/benefits/

Ref. 2026-153

 All applications must be received online.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law.  Hawkins is a Drug Free workplace.