Senior CRM Executive - Deliveroo for Work en Deliveroo

About the team

Do you know what work perk teams really care about? That’s right, food!

At Deliveroo for Work we are on a mission to help businesses create satisfied and engaged teams by delivering great food for their working days. From team lunches to late-night meals to office events and even pantry supplies - Deliveroo for Work has every business food need covered.

We at Deliveroo for Work are Deliveroo’s B2B business, offering a simple food spending solution to corporate clients across 7 global markets. We’re a fast growing scale-up within Deliveroo and have spent the past 2 years in double-digit growth, by turbo charging product, commercial and marketing initiatives. Now as we approach 2026, there’s a new chapter ahead in which CRM will play a significant role.

We are looking for someone who is seriously passionate about developing seriously engaging emails. Someone who has the ambition for their work to be held up as best in class amongst their CRM peers. In our marketing team we’re ambitious to demonstrate that B2B marketing is anything but boring - and we’re looking for someone who can slot easily into our culture of creativity, curiosity for data and insight and a sense of urgency to move at pace. And of course an appetite for having fun along the journey. This role will report directly into the Global Head of Marketing for DFW and will operate under our hybrid working policy, 3 days a week from our London HQ

What you'll be doing

• Lead the end to end development and delivery of a new CRM ecosystem for Deliveroo for Work, with the ambition of driving retention, frequency and customer lifetime value across the client segmentation. This will be inclusive of strategic planning, segmentation, message mapping, creative development, execution and reporting.

• Lead the end to end development of email communication with clients’ employees (those who are placing their orders using their Deliveroo for Work allowance) to drive frequency and average order value amongst this cohort.

• Build and optimise automation journeys, using salesforce and looker to develop automations and lifecycle programmes.

• Be a voice at the table in the development of the client segmentation, working with commercial colleagues and bringing expertise from previous successes to deliver commercial objectives.

• Partner with the Deliveroo consumer CRM team to fine tune clients’ employees’ total Deliveroo CRM experience, inclusive of email, push notifications, SMS.

• Establish a robust test-and-learn roadmap, leveraging data and insight to continuously improve performance

• Collaborate with Deliveroo for Work engineers/martech experts to unlock any technical blockers or switch on key enablers, such as innovation in personalisation and automation or the unlocking of new levers and channels

• Partner with the broader Deliveroo for Work marketing team to develop content & creative that will resonate with our different audience cohorts.

• Work with the broader marketing to develop emails that capture insight (eg. inclusion of surveys) as well as using that insight to make emails more effective.

• Monitor industry trends and bring fresh thinking to ensure Deliveroo for Work stays at the forefront of CRM best practice.

• Developing best in class tracking and reporting across the multiple email flows with a sense of curiosity, demonstrating proactivity in target setting, clearly communicating the commercial impact of results to stakeholders and using insights to inform improvements

• Perform database maintenance tasks, including data hygiene and duplicate management.

Requirements

• 4+ years’ experience in CRM, preferably within a B2B environment.

• Working knowledge of HTML (and CSS) to edit and troubleshoot email templates and ensure cross-platform rendering.

• Proven experience in end-to-end development and delivery of customer lifecycle, behavioural and loyalty automation programmes. Inclusive of strategic planning, message mapping, design, technical execution and reporting.

• Knowledge of email deliverability requirements and best practices

• Commercial acumen as applied to customer segmentation and reporting

• Experience segmenting customer data for email targeting

• Creative confidence across email design, and an intuitive grasp of how tone of voice translates into engaging copy.

• Hands-on experience with: CRM platforms: salesforce account engagement and Braze - Data programmes: looker

• Excellent attention to detail and a keen creative eye for content and messaging

• Data-driven mindset with confidence in using insight and analytics to guide decision-making

• Strong stakeholder management skills with the ability to work with a variety of teams.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.