Senior CRMA Developer en Prodapt

Prodapt is the largest specialized player in the Connectedness industry. As an AI-first strategic technology partner, Prodapt provides consulting, business reengineering, and managed services for the largest telecom and tech enterprises building networks and digital experiences of tomorrow. Prodapt has been recognized by Gartner as a Large, Telecom-Native, Regional IT Service Provider. A “Great Place To Work® Certified™” company, Prodapt employs over 6,000 technology and domain experts in 30+ countries. Prodapt is part of the 130-year-old business conglomerate The Jhaver Group, which employs over 32,000 people across 80+ locations globally.

We are seeking a highly experienced Senior Salesforce CRM Analytics Consultant with a strong background in the retail industry to lead analytics initiatives that drive customer engagement, sales performance, and operational efficiency. This role is ideal for professionals with 6–9+ years of experience who can bridge business needs with technical solutions using Salesforce CRM Analytics

• Lead the design and implementation of CRM Analytics solutions tailored to retail use cases such as:
• Customer segmentation and lifetime value analysis
• Campaign performance tracking
• Store and inventory analytics
• Loyalty program insights
• Collaborate with cross-functional retail teams (marketing, merchandising, sales, operations) to gather requirements and deliver actionable dashboards.
• Develop and optimize datasets, lenses, dashboards, dataflows, and recipes in CRM Analytics.
• Integrate Salesforce with external retail systems (POS, ERP, eCommerce) for unified analytics.
• Apply predictive analytics and Einstein Discovery to forecast demand, personalize offers, and reduce churn.
• Ensure data governance, accuracy, and compliance with retail data standards.
• Mentor junior analysts and promote self-service analytics adoption across business teams.

• Bachelor's degree in business, Information Technology, Computer Science, or a related field.
• 6–9+ years of experience in the Salesforce ecosystem, with at least 4 years in CRM Analytics (Tableau CRM / Einstein Analytics).
• Proven experience in retail analytics, including customer behavior, sales trends, and inventory insights.
• Strong proficiency in SAQL, SOQL, JSON, and dashboard configuration.
• Experience with Salesforce Dataflows, Recipes, and Einstein Discovery.
• Familiarity with retail systems and data sources (POS, ERP, loyalty platforms).
• Excellent communication and stakeholder management skills.
• Salesforce certifications such as CRM Analytics and Einstein Discovery Consultant or Salesforce Administrator are highly preferred.
• Experience with AI/ML models for retail forecasting and personalization.
• Knowledge of Tableau, Power BI, or other BI tools.
• Agile/Scrum project experience.
• Ability to manage multiple priorities in a fast-paced retail environment