Package: £67,500 with OTE of £90,000 plus company car
Hours: 5 day working over a Monday – Saturday period to cover our opening hours of 0830 – 1800
Are you a top-tier sales leader ready to make your mark at one of the world’s most prestigious automotive brands?
At Vines of Guildford, part of the privately owned Vines Group, we’re seeking an exceptional General Sales Manager who thrives on results, inspires high-performing teams, and leads with passion. This isn’t just another sales management role—it’s your opportunity to drive growth, shape a winning culture, and deliver an outstanding customer experience every day.
About the role:
As BMW General Sales Manager, you’ll have full ownership of our BMW Sales department. You’ll lead a talented team of:
7 Sales Executives
3 Trainee Sales Executive
1 Used Car Manager
2 Business Managers
Supported by our Sales Support teams, this department delivers around 1,200 BMW sales annually—and your leadership will ensure we keep exceeding targets while accelerating growth.
You’ll be responsible for:
Achieving and surpassing sales, profit, and F&I targets
Driving team performance through coaching, development, and clear KPI management
Optimising budgets, stock levels, and showroom space for maximum efficiency
Ensuring a customer journey that reflects the premium BMW brand
Collaborating with senior leadership to deliver strategic business objectives
This is a hands-on leadership role where your commercial acumen, energy, and passion for excellence will directly impact performance and profitability.
About you:
We want a commercially driven, ambitious leader who thrives in a fast-paced, target-driven environment. You’ll have:
Proven experience in automotive sales management.
A track record of leading high-performing teams to consistently exceed targets
The ability to inspire, coach, and motivate sales professionals
Strong negotiation, communication, and organisational skills
Financial awareness and the ability to manage budgets effectively
Why Join Us?
At Vines Group, we’re passionate about inspiring our people and delighting our customers. As the BMW General Sales Manager, you’ll be part of a supportive, ambitious organisation that invests in your growth while giving you the freedom to deliver results.
Benefits
24 days’ annual leave (increasing to 29 with service) + your birthday off
Private Medical & Health Cash Plan
Gym Membership
Pension Scheme & Life Assurance
Cycle2Work programme
Holiday Buy & Sell Scheme
Tech & Travel Purchase Scheme
Staff Vehicle Scheme (cars, bikes, EV options)
Enhanced Parental Leave
Job Shadowing Programme across the business
This is more than a job—it’s an opportunity to lead a team to excellence, grow professionally, and make a real impact.
Apply Now If you’re an accomplished automotive sales leader with the ambition, drive, and passion to take Vines of Guildford to the next level, we want to hear from you.
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