Marketing Technology Manager en Weichert

Weichert Insurance Agency is hiring a Marketing Technology Manager. The Marketing Technology Manager is responsible for supporting the implementation, management, and optimization of marketing technology systems, including CRM, automation, and reporting platforms. This role ensures seamless workflows between marketing and sales, enabling lead capture, nurturing, and measurement. The Marketing Technology Manager collaborates with the Marketing Director and Content Manager to drive adoption of tools and reporting that support business growth across Weichert Financial Services, Weichert Title Group, and Weichert Insurance Agency.

Job responsibilities include, but are not limited to, the following:

• Manages day-to-day administration of CRM and marketing automation systems.
• Builds and maintains workflows for lead capture, nurturing, and assignment to sales teams.
• Develops and delivers reporting dashboards to track leads, conversion, and campaign impact.
• Partners with sales teams to ensure marketing technology supports referral, cross-sell, and retention programs.
• Works with the Content Manager to deploy and optimize content through technology platforms.
• Provides training and support to sales and marketing staff on use of marketing technology tools.
• Identifies opportunities for process improvement and system enhancements.
• Performs other duties as assigned.