Manager, Integrated Marketing en Verisk Analytics

• Market & Competitive Intelligence: Lead detailed market and competitor research to help guide important business decisions. Turn data and insights into clear recommendations that support product plans, marketing strategies, and long-term growth.
• Solution & Product Marketing: Guide product positioning by analyzing market situations and turning insights into clear messages that highlight product value. Work with product teams to develop plans that connect products to customer needs and market opportunities.
• Customer Journey: Lead improvements to the customer journey by looking at all key touchpoints and finding ways to make the experience better. Keep buyer personas accurate and easy to use, and complete brand assessments using customer and market feedback to guide business actions.
• Marketing Strategy: Develop and lead multi-channel marketing strategies that define target markets, set measurable goals, and guide execution across campaigns. Manage budgets, track results, and adjust the mix of channels and tactics based on performance data to maximize impact.
• Messaging & Positioning: Create and lead messaging strategies that connect with customers across digital, social, and event channels. Build campaign briefs and messaging guides, develop product-level messaging, and adapt content so it resonates with different audiences and works across multiple formats.
• Sales Enablement: Develop and deliver sales enablement strategies that align with buyer needs and go-to-market priorities. Collaborate closely with Sales, Product and key Marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Campaign Development: Manage end-to-end campaign development, from planning through performance tracking and post-campaign analysis. Lead the creation of integrated marketing campaigns across channels, maintain the messaging calendar, and work with product, sales, and analytics teams to refine strategies and identify growth opportunities.
• Marketing Analytics: Measure campaign performance, ROI, and overall impact. Define key marketing metrics, build reports, and evaluate outcomes after campaigns and events to provide insights that guide future strategy.
• Thought Leader: Drive the development and execution of thought leadership programs that align with brand strategy, market trends, and audience needs. Lead the creation of content briefs and messaging frameworks, working with subject matter experts and creative teams to produce impactful content that strengthens brand visibility and credibility across channels.

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed, and motivated; demonstrates endurance

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For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

Verisk invests in a benefits package for all employees that includes but is not limited to the following: Health Insurance, a Retirement Plan, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and / or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

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