Senior CRM & Digital Experience Manager en SEGA Europe Limited
SEGA Europe Limited · London, Reino Unido · Hybrid
- Senior
- Oficina en London
- Lead the planning, execution, and optimisation of our loyalty and incentive programme (FMFC) to drive acquisition, retention and lifetime value.
- Build, manage, and continuously improve CRM communication journeys, including setup of automated mailers, segmentation, and campaign targeting.
- Brief and collaborate with creative, content, and design teams to deliver impactful CRM campaigns.
- Develop and maintain a CRM roadmap, aligning with business objectives and customer needs.
- Analyse customer data to identify trends, segment opportunities, and deliver actionable insights.
- Partner with insight and product teams to refine data strategies, ensuring accurate tracking, reporting, and performance measurement.
- Act as a link between product and marketing teams to identify opportunities where CRM can be built into the product experience.
- Own day-to-day management of the studio’s websites, ensuring content is current, accurate, and optimised for user experience and SEO.
- Collaborate with internal stakeholders and external partners/agencies to deliver updates, new features, and improvements.
- Use analytics tools to monitor performance, recommend enhancements, and ensure the website supports CRM and acquisition strategies.
- Ensure the website and product experience feel connected, working towards a seamless ecosystem where the brand, CRM, and product reinforce each other.
- Work closely with product, design, insight, and marketing teams to integrate CRM and digital activity into product and broader digital campaigns.
- Ensure consistent brand voice and user experience across CRM, website, and all customer touchpoints.
- Keep up to date with digital marketing, CRM, and marketing tech trends, identifying opportunities to innovate.
- Proven experience running CRM, loyalty, or retention programmes.
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Experience with CRM tools and marketing automation platforms.
- Understanding of data strategy, acquisition funnels, and customer lifecycle management.
- Experience in website content management.
- Knowledge of SEO, web analytics (e.g., Google Analytics, GA4), and digital performance measurement.
- Strong writing skills and the ability to communicate technical requirements clearly.
- Comfortable working with technical teams and conversant in relevant digital/CRM terminology.
- Background in digital marketing, with exposure to both performance and brand-led activity, preferred.
- Ability to connect CRM strategy with product development, thinking beyond campaigns to embedded, long-term customer value.
- Organised, proactive, and able to manage multiple projects simultaneously.
- A flexible working policy to best suit you and your team. 🏠
- Subsidised mental health, therapy and coaching sessions are available. 😌
- Contributory Pension Scheme (up to 7% of annual salary). 🏦
- Free onsite evening bar in the Sports Interactive London HQ. 🍹
- A well-stocked breakfast bar with cereals, fruits, teas, and coffees. 🥣
- Regular events in collaboration with our partnered football clubs. 🏟️
- Access to our on-site physical and massage therapist services. 💆
- Multiple clubs and societies to join e.g., book club and art workshops. 🫶
- Free access to games released under the SEGA Europe umbrella. 🕹️
- A range of Gym Membership options through our Benefits partners. 🏋️
- Fully Subsidised Healthcare and Dental Plans. 🦷
- Free Travel Insurance for yourself and your family. ✈️
- A personalized football shirt upon passing probation. 👕
- Keep collaborating: Teamwork wins titles - Here, ideas belong to everyone, whatever department you’re part of. Collaboration lets us score more as a team than we could individually.
- Be flexible: We think fast and adapt faster. The football and entertainment worlds never stand still, so we keep progressing and switching things up to stay ahead.
- Stay Tenacious: We don’t overlook the details. Everything we do is about producing the best game possible, in other words, never settle.
- Show Ambition: Let your drive lead the way - Your individual outlook can give everyone the edge. Make the studio’s purpose personal and let your drive lead the way.
- Bring the Passion: Have fun doing your thing - Don’t be fooled, what we do is not a game. Making our players’ passion come to life is our passion.
- Consider the Bigger Picture: Keep things in perspective - We want our impact to be a positive one. From built-in work/life balance to initiatives covering the most important topics of today, we have what matters in focus.