Head of Brand and Marketing - MUST BE IN DENVER - BOULDER AREA en Popsockets

Position Overview We are seeking a visionary Head of Brand and Marketing to lead global brand strategy and integrated marketing execution, driving both cultural relevance and business growth. This executive role oversees brand development, creative studios, global and regional market activation, and performance-driven marketing. The Head of Brand and Marketing will manage a diverse set of functions — including regional leadership, integrated marketing, licensing, social and influencer marketing, operations, and creative teams — serving as the unifying force across brand storytelling, campaign execution, and market activation. 



Responsibilities:

Global Brand Leadership 

Develop and implement comprehensive brand strategies and architectures to position PopSockets as a leader in lifestyle and mobile accessories. 

Serve as global brand guardian, ensuring consistent identity and voice while enabling local market nuance. 

Oversee creative leadership functions to deliver high-quality, scalable content and campaigns. 

Partner with regional leaders to ensure global strategies are localized effectively while maintaining alignment. 

Integrated Marketing & Campaigns 

Lead development and execution of global integrated marketing campaigns, ensuring alignment with brand strategy and business goals. 

Oversee integrated marketing to deliver go-to-market planning, consumer campaigns, and performance-driven initiatives. 

Align brand campaigns with consumer acquisition and retention strategies across digital, social, and retail channels. 

Ensure content and assets from creative functions are optimized for diverse media and audiences. 

Channel & Community Management 

Lead social media and influencer strategy, building brand community and engagement across platforms globally and locally. 

Oversee licensing strategy and partnerships, leveraging IP collaborations and brand alliances to expand reach and cultural relevance. 

Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities. 

Operations & Resource Stewardship 

Oversee marketing operations to ensure disciplined budget management, marketing analytics, and process optimization. 

Manage agency and vendor relationships to deliver cost-effective, high-quality marketing solutions. 

Establish frameworks and processes for global content creation and campaign execution. 

Strategic & Organizational Leadership 

Serve as a key member of the PopSockets Leadership Team (PLT), contributing to company-wide strategy, growth, and culture. 

Develop annual global brand and marketing plans with measurable objectives tied to business growth. 

Build and mentor a diverse, high-performing team spanning integrated marketing, licensing, operations, creative, and regional leadership. 

Foster collaboration across functions and geographies, ensuring marketing contributes to enterprise-wide success. 

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or related field. 

12+ years of progressive brand and marketing leadership, ideally with global consumer lifestyle brands. 

Demonstrated experience leading diverse functions: integrated marketing, social and influencer marketing, licensing, operations, and creative. 

Proven track record of building culturally relevant brands and delivering business results through integrated marketing. 

Strong leadership skills with experience developing senior managers and high-performing creative teams. 

Deep understanding of digital marketing, performance metrics, and consumer acquisition strategies. 

Strong cultural intelligence and ability to balance global frameworks with local adaptation. 

Excellent communication, collaboration, and stakeholder management skills across regions and levels. 

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