Director of Enrollment Management Communications - Office of Enrollment Management - UTK en The University of Tennessee, Knoxville
The University of Tennessee, Knoxville · Knoxville, Estados Unidos De América · Hybrid
- Senior
- Oficina en Knoxville
The Office of Enrollment Management Communications at the University of Tennessee, Knoxville (UTK) invites applications and nominations for our Director of Enrollment Management Communications position. We are seeking candidates who can contribute in meaningful ways to enhance the accessibility of higher education, fostering a diverse and inclusive academic environment, and improving the recruitment and graduation of our students. The University of Tennessee, Knoxville, has been ranked by Forbes as one of America’s best large employers, as recognized on the 2025 list.
The minimum starting salary for this position is $80,156. Final compensation will be determined based on the candidate’s qualifications and experience.
Responsibilities
This is an on-campus position with some hybrid/remote work schedule flexibility.
The Director of Enrollment Management Communications (EMC) is responsible for the strategic development and execution of a comprehensive communication and marketing plan across the enrollment life cycle that supports the University goals of recruitment, retention and graduation. Duties include oversight of the design, development, implementation, and assessment of a comprehensive plan across all platforms (digital, print, web, video, etc.). The Director will drive and inform a comprehensive communication strategy beyond the Division of Enrollment Management, serving as the divisions chief liaison with the Office of Communications and Marketing (OCM), college communicators, Student Life and Student Success. The strategic communications plan includes a broad focus on prospective student recruitment (lead generation, funnel entry and management), admissions and enrollment, financial aid and scholarships, financial wellness, UT’s centralized service center (One Stop) and the University Registrar, while further supporting and integrating messages and strategic initiatives led by campus partners. The Director of EMC works closely with all Enrollment Management leadership to learn and advise operational practices to coordinate efficient delivery of critical enrollment strategies and messages with a consistent look, feel, voice and experience across all mediums. The Director serves as the EM representative and chief liaison in working with key campus partners on communication strategy and execution, specifically Communications & Marketing, Alumni & Advancement, Student Life, Student Success, and the academic colleges to assist in informing and executing a broader communication and outreach strategy to students and families serving both external and internal university audiences. The Director oversees all web, press, print, social, video and digital strategies for the Division of Enrollment Management units and provides consultation and insights to campus partners to inform and direct more consistent communications and marketing strategy. In addition, the position will approve and oversee all EM communication flows, including those executed through division and campus enterprise systems (ex: Banner, Slate, Salesforce, Touchnet, etc.). The Director will oversee a communications team that will support these objectives and aim to transform the way the University recruits and serves students in ways that are meaningful in defining UT and personalizing the experience in all that we do. The Director is critical in the execution of the university’s undergraduate strategic enrollment plan by building data-driven communication strategies and relevant technology usage that impact enrollment and university goals. Manages fulfillment team who facilitates and coordinates distribution of printed collateral, direct mail, promotional products, and overall EM division inventory that serves the entire enrollment life cycle.
Qualifications
Required Education and Experience:
Bachelor's Degree-
• A minimum five (5) years of progressively responsible work experience is required, including at least three (3) years of experience in the following area: communications, marketing, or public relations.
• Experience in higher education or related industry in which a comprehensive communication plan contributed to organizational goals.
• Demonstrated experience in relationship building, personnel management, and the use of data driven decision making for planning and strategy development. A suitable combination of education and experience may be substituted for minimum qualifications.
• Experience using Customer Relationship Management systems (CRM).
Preferred Education and Experience:
Master's Degree-
• Experience with communication practices and experience working with and in higher education arenas with knowledge of enrollment and admissions practices.
• Experience using enterprise databases, web-based content management systems, and supervision experience – particularly admissions policies and procedures and data analysis.
• Experience in higher education in an area related to enrollment services such as admissions, financial aid, recruitment and/or marketing, development, or alumni relations is preferred.
• Previous experience, knowledge of guidelines pertaining to higher education and admissions policies is highly desired.
Required Knowledge, Skills, and Abilities:
• Must be adaptable, strategic, analytical, creative problem solver, and organized self-starter who is able to think unconventionally.
• Knowledge of enrollment management operations including undergraduate recruitment, admissions, financial aid, registrar and the enrollment cycle.
• Ability to deliver polished results.
• Knowledge of admissions recruitment models and services.
• Knowledge of marketing and branding.
• Highly developed communication, organization, and presentation skills.
• Ability to adapt to new and changing national technology trends.
• Ability to meet critical deadlines, effectively collaborate with campus personnel.
• Ability to provide proactive solutions to complex marketing and recruitment challenges.
Preferred Knowledge, Skills, and Abilities:
• Experience with communication practices and experience working with and in higher education arenas with knowledge of enrollment and admissions practices.
• Experience using enterprise databases, web-based content management systems, and supervision experience – particularly admissions policies and procedures and data analysis.
• Experience in higher education in an area related to enrollment services such as admissions, financial aid, recruitment and/or marketing, development, or alumni relations is preferred.
• Previous experience, knowledge of guidelines pertaining to higher education and admissions policies is highly desired.
Benefits:
University of Tennessee employees are eligible for a comprehensive suite of benefits that includes:
• Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
• Flexible work arrangements, offering a hybrid schedule to most team members
• Education benefits for employees and their dependents at UT System campuses
• Retirement and deferred compensation plans, including 401(k), 403(b), etc.
• Comprehensive medical, dental, and vision insurance plans
• Employee discounts to attractions, services, and goods
The Division
The Enrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre-college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.
The University of Tennessee, Knoxville is the state of Tennessee’s flagship university and is classified as a Carnegie Research 1 institution. As a land-grant university and as Volunteers, serving our state and nation is key to our mission. UT enrolls over 35,000 students (more than 6000 graduate/professional students) at its Knoxville campus. Led by the example of our Chancellor’s Cabinet and their Principles for Engagement, the University of Tennessee, Knoxville, builds and supports an inclusive community that provides opportunities to lead, serve and engage as Volunteers and citizens. We strive to create a welcoming community rich with diverse experiences. We seek colleagues who are committed to teamwork and have a passion for working with and serving all constituents. We especially seek candidates who have an ability to contribute in meaningful ways to the goals of the university.
The Knoxville Community: Nestled in the foothills of the Great Smoky Mountains, Knoxville has a metropolitan statistical area population of more than 850,000 people. We enjoy a dynamic culture that includes numerous theaters and museums, a vibrant and diverse music scene including a symphony orchestra and an opera company, world-class restaurants, numerous cultural festivals and an active downtown market square. Surrounded by lakes and the Tennessee River, the Knoxville area boasts wonderful year-round water activities, including boating, fishing, and swimming that make for scenic and breathtaking views of the area. Knoxville is located within easy driving distance to Asheville, Nashville, Atlanta, and the Great Smoky Mountains, and a day’s drive to Memphis, Chicago and Washington D.C.
For full consideration, applicants should submit a cover letter detailing relevant experience along with a resume and the name, e-mail address, and telephone number of three to five professional references. References will not be contacted without explicit permission of the candidate.
