SEO & AI Manager en Marketwake

Position Overview

The Search Engine Optimization and AI Manager at Marketwake is a strategic leader responsible for developing and executing SEO strategies that achieve client goals, while also advancing the company’s internal AI initiatives. They manage all aspects of SEO, including keyword targeting, tracking, reporting, and continuous optimization. With understanding of industry trends, client needs, and opportunities for AI-driven innovation, they work to deliver measurable results, drive team growth, and improve processes across the organization. In addition to SEO, they collaborate with other departments to implement AI solutions that enhance efficiency, streamline workflows, and foster innovation within Marketwake.

Traits of a Successful Manager

• Strategic Thinker: Develops and implements comprehensive SEO strategies aligned with client objectives to drive impactful results.
• Industry Knowledgeable: Possesses deep insight into client’s industry, key metrics, budgets, and target audiences to shape relevant and optimized strategies.
• Analytical Expert: Excels at tracking and attribution, measuring campaign performance, and using data insights to optimize strategies and improve ROI.
• AI Process Innovator: Supports the development of Marketwake’s internal AI processes, with a focus on ChatGPT applications to enhance team workflows and drive efficiency.
• Detail-Oriented Implementer: Manages daily SEO tasks, including keyword optimization, seasonal adjustments, and content enhancements, ensuring high-quality results.
• Innovative Problem Solver: Brainstorms growth strategies, explores new tools and technologies, and stays updated on industry trends to bring cutting-edge solutions to the SEO team.
• Collaborative Team Player: Works closely with internal teams (creative, design, video) and external partners to facilitate cohesive project execution and integrate AI processes.
• Educational Resource: Researches and documents best practices, establishing processes and benchmarks for company-wide application.

Roles and Responsibilities

SEO Strategy Development:

• Develop and implement SEO strategies for clients, ensuring alignment with goals and objectives.
• Track work against original SOWs to ensure contract fulfillment and assist with upsell and cross-sell opportunities where applicable.
• Gain a comprehensive understanding of each client’s industry, key metrics, budgets, and target audiences to optimize SEO goals effectively.

Implementation and Daily SEO Management:

• Manage all aspects of SEO accounts, including keyword optimization, seasonal adjustments, and content enhancements.
• Conduct research for new clients, continuously improve reporting processes, and maintain high standards in SEO execution.
• Perform ongoing keyword discovery, expansion, and optimization for all SEO campaigns.

Tracking and Measurement:

• Develop and execute a plan for accurate attribution tracking, ensuring clear measurement of campaign performance.
• Measure and report performance across SEO campaigns, assessing results against KPIs and ROI.
• Build and enhance measurement plans to improve processes, reporting, and content performance.
• Instrument conversion points and optimize user funnels to maximize engagement and conversions.

AI Process Development and Collaboration:

• Lead the development of Marketwake’s internal AI processes, focusing on practical applications with ChatGPT to support team efficiency.
• Work with team leads across departments to integrate AI usage into internal processes, managing GPTs for various functions and driving AI-led efficiencies.
• Collaborate with creative and video teams to advocate for expanded AI capabilities, facilitating the adoption of AI tools and aligning with Marketwake’s innovation goals.

Educational Development and Industry Research:

• Research, document, and maintain best practices, establishing processes for company-wide application.
• Brainstorm and implement new growth strategies, developing an actionable plan for execution.
• Continuously research tools, technologies, and industry trends that can help clients achieve goals more efficiently.
• Perform detailed research on clients, industries, and competitors to establish benchmarks and identify best practices.
• Monitor new strategies to boost engagement, conversions, and overall performance, staying informed of platform capabilities and successful tactics in the industry.