Director, Golf Performance Programs & Innovation en Five Iron Golf NYC LLC

Description

Reports to: SVP, Golf Performance

Location: New York City

Backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron blends world-class technology with hospitality-driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection.

The Director of Golf Performance Programs & Innovation will shape the future of Five Iron’s instructional business by creating and scaling new products, programs, and experiences that inspire every level of golfer. Beyond junior programming, this leader will drive a pipeline of inventive offerings - integrating cutting-edge technology, immersive coaching, and hospitality-grade service to position Five Iron as the premier destination for performance-minded players.

KEY RESPONSIBILITIES

• Product & Program Innovation
  • Design and launch diverse program offerings such as signature tech-guided block practice modules, “zero-to-golfer” starter packages (lessons, equipment, analytics), synchronized leagues across markets, and high-intensity boot camps with pro-level instruction.
  • Develop remote-coaching models and a “player performance passport” that unifies simulator and on-course data into comprehensive performance plans.
  • Pilot, measure, and refine concepts using clear KPIs and data-driven insights.
• High-Value Client Acquisition & Retention
  • Create loyalty tiers and experiential rewards (e.g., access to Callaway Tour experiences) to turn members into brand advocates.
  • Design client-as-influencer programs that recognize and reward network expansion.
• Content & Brand Authority
  • Elevate Five Iron’s reputation in golf instruction through proprietary digital content, earned media placements (Golf Digest, Golf Channel, leading podcasts), and marquee coach casting.
  • Train the next wave of “screen-native” coaches who blend tech expertise, elite instruction, and Danny Meyer–level hospitality.
• Strategic Partnerships
  • Develop marquee instructor-affiliate programs, guest-coach events, and co-branded content with top golf brands.
  • Explore distributorship opportunities for premium, scarcity-strategy accessories and a “remote club” model that provides members with access to select green-grass clubs worldwide.
• Cross-Functional Leadership
  • Collaborate with Operations, Technology, and Marketing to ensure seamless go-to-market execution and scalable delivery of new products.
  • Serve as the senior voice for innovation across the Golf Performance business while influencing shared services teams without direct reports initially.
  

QUALIFICATIONS

• 7–10+ years in product development, program innovation, or experience design in sports, hospitality, or consumer tech.
• Proven track record of bringing concepts from ideation to profitable, scalable launch.
• Fluency in customer-centric design, analytics, and go-to-market strategy.
• Strong leadership presence and ability to inspire coaches, partners, and high-value clients.
• Golf knowledge is a plus; passion for creating exceptional, tech-driven experiences is essential.

Benefits (*applies to full-time employees):

• Health, Dental, and Vision insurance*
• Long and Short Term Disability*
• Accident and Critical Illness Insurance*
• 401K *

Job Type: Full-Time, Exempt

Pay: $90,000 - $110,000 Base Salary

Five Iron Golf is committed to celebrating diversity and creating an inclusive environment for employees of all backgrounds. Five Iron Golf provides Equal Employment Opportunity to everyone and complies with all applicable Federal, State and Local laws governing nondiscrimination in all locations. Five Iron Golf will consider all requests for reasonable accommodations as required.