Paid Digital Marketing Lead en Arcteryx.com

Department: Commercial – Ecommerce Reports to: Manager, Paid Digital StrategyLocation: North Vancouver, B.C. Your Opportunity at ARC’TERYX:As the Paid Digital Marketing Lead, you will partner with the Manager, Paid Digital Strategy to lead the strategic planning and execution of paid digital campaigns across Retail, Events, Community, and support eCommerce initiatives. You will work with cross functional teams to plan campaigns to support their business objectives. Your ability to think big picture but follow through with the tactical details will allow you to succeed in this position. This role is primarily based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.  Meet Your Future Team:The Digital Commerce team is responsible for developing eCommerce channels and all consumer-facing digital touchpoints for Arc’teryx. We are a high-performing team responsible for direct-to-consumer eCommerce (strategy and operations), Digital Marketing (CRM and paid), Digital Analytics, Digital User Experience, Digital Merchandising and Digital Product Content. The Digital Commerce team works closely with many other cross-functional groups, including Brand and Marketing Operations.



If you were the Paid Digital Marketing Lead now, here are some of the core activities you would be doing:

Leading the execution of paid ad strategy and execution across Retail, ReBird, Community, and eCommerce initiatives

Monitoring, evaluating, and optimizing campaign performance within digital ad platforms

Briefing in campaign creative and working with the creative team & stakeholders to ensure best practices are followed and campaign creative supports objectives

Advancing reporting processes and ensuring there is a regular feedback loop to key stakeholders (Retail, ReBirds, Integrated Brand Marketing) on campaign performance

Planning and implementing our Paid Media plan in alignment with medium term strategic business goals for each program

Planning and executing Digital Out of Home (DOOH) media buying for regional Retail functions

Implementing Local Inventory Ads to support our omni-channel strategy

Incorporating offline data and Conversion API into set up and testing to optimize campaign efficiency and more accurate omni-channel reporting

Setting up testing plans to show incremental results of full omnichannel impact of digital campaigns

Leveraging Marketing Mix Modeling (MMM) and Incrementality data in project planning and reporting

Analyzing program performance insights and creating reports to various key stakeholders in Ecomm, Brand Marketing and NAM commercial teams, etc.

Here are some of the things you could be working on in the future:

Developing a strategy to support retail initiatives and tie into the larger digital consumer journey

Expanding local retail initiatives to support regional store traffic and revenue goals

Creating processes and plans for a variety of departments paid digital initiatives and ensuring cohesion across all digital ad channels

Creating an advanced creative strategy and streamlined briefing and testing process

Leading and coaching team members, sharing knowledge to contribute to their growth

Are you our next Paid Digital Strategy Lead?

You have a Bachelor’s degree in business, marketing, communications or a related field

You have 4+ years experience in paid digital advertising either in-house or at an agency

You have experience working in a global, large-scale company

You have a deep understanding of digital marketing tools and technologies such as Meta, Google (Ads and GMP stack), Pinterest, Reddit, and TikTok

You have experiences working with advertising vendors and using various planning tool to draft a marketing plan

You have worked on retail (brick and mortar) clients with a proven track record of success

You have a strong understanding of ad formats and creative best practices

You are skilled at visualizing data and pulling insights from campaign performance

You have experience running advanced measurement tests (a/b tests, brand lift, geo lift, incrementality)

You are proactive in identifying the root cause of issues and developing solutions

You remain highly flexible and adaptable when faced with ambiguity

You effectively balance autonomy and collaboration

You inspire breakthrough thinking and continuous improvement

You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right

Your passion for work is paralleled by your passion for getting outside and living it

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