Lead - Marketing & Pricing Strategist en Shubhashray Housing India
Shubhashray Housing India · Gurugram, Indien · Onsite
- Professional
- Oficina en Gurugram
About Shubhashray Housing
Shubhashray Housing is a mission driven company focused on addressing the affordable housing needs of low-income families. It is a professionally run, debt free company with over 175 employees and projects across 9 locations in NCR, Gujarat and Rajasthan. Please watch https://youtu.be/Rd8cLpBq5NU?si=20docIOdNzXgFF4Land https://shubhashray.com/about-us/to know more about its impact.
Our Culture
We maintain the highest standards of integrity with all stakeholders and partners: our customers, employees, contractors and our site workmen. We take pride in enhancing our customers’ lives even after we have handed over the homes. We have zero tolerance for politicking. We like low-ego and conscientious people whose life mission is to constantly learn. We practice a culture that rewards initiative, a low-cost mindset and deliverability, with little regard for hierarchy or centralisation.
If you have the right mix of intelligence, passion and high integrity needed to help us accomplish our goals, we strongly encourage you to apply.
Why Join Us
a. Great Place to Work: Shubhashray Housing India was certified as a "Great Place to Work," offering a dynamic and supportive work environment.
b. Growth Opportunities: We offer a steep learning curve in a fast-growing company that encourages independent decision-making.
c. Mission-Driven: Be part of a mission driven, high energy team to provide efficient housing solutions while enhancing customers' lives.
About the Role
We are looking for a result-oriented Senior Marketing Manager with strong expertise in real estate marketing, brand building, and lead generation. The role demands a balance of strategic thinking and on-ground execution from conceptualizing campaigns to ensuring sales conversion support at the site level. The candidate will work closely with agencies, sales teams, and management to drive measurable outcomes.
Required Skills:
- MBA / PGDM in Marketing, Advertising, or equivalent.
- 5 - 7 years of experience in real estate marketing (mandatory).
- Strong grasp of digital marketing platforms, marketing automation, analytics tools.
- Experience in media planning, brand launches, campaigns.
- Excellent project management, negotiation, and vendor coordination skills.
- Ability to challenge agencies & sales teams constructively to push for higher per square feet pricing
- Strong communication, leadership, and execution mindset.
Job Description
1. Strategic Planning & Brand Management
- Develop and execute 360 marketing strategies for real estate projects, digital, print, OOH, events, PR, activations.
- Position projects with clear brand identity, USPs, and differentiated messaging.
- Plan and monitor annual marketing budgets, ensuring ROI-driven spends.
2. Agency & Vendor Management
- Manage & challenge creative, digital, PR, and media agencies to deliver performance-driven campaigns.
- Negotiate with vendors for cost optimization without compromising quality.
- Oversee media buying & planning ,print, outdoor, digital, radio marketing.
3. Lead Generation & Digital Marketing
- Own performance marketing (Meta, Google, programmatic portals like 99acres, MagicBricks et al).
- Track CPL (Cost Per Lead), CTR, conversion rates, and optimize campaigns.
- Drive SEO, SEM, website performance, landing pages, and marketing automation (CRM integrations, drip campaigns).
4. Sales Coordination & Last Mile Execution
- Partner with the sales team to ensure lead quality, nurturing, and faster closures.
- Plan and execute on-ground activations, site branding, signage, events, and launches.
- Develop sales collaterals, brochures, walkthrough videos, project microsites &other tools that aid.
- Monitor the customer journey from enquiry site visit, booking, handover
5. Analytics & Reporting
- Define and track KPIs for all campaigns, CPL, CPLQ (Cost per Lead Qualified), CPA (Cost per Acquisition).
- Generate weekly/monthly dashboards for management with actionable insights.
- Run tests for creatives, messaging, and channels.
CTC : Up to 20 lacs per annum, including performance linked incentives
To apply, kindly fill up the attached form and email it at [email protected].
To know more please visit us at https://shubhashray.com/about-us/
