EA SPORTS FC Franchise Activation InternContract: 6-month InternshipLocation: Cologne, GermanyWork Model: Hybrid (3 days onsite)Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.The Challenge AheadAfter nearly 30 years of creating genre-defining, interactive football experiences with the world's biggest football entertainment platform, EA SPORTS FC, we are soon beginning a new era. EA SPORTS FC will become the future of football – as we strive to take global football experiences to new heights, on behalf of football fans everywhere.Join the FC Franchise Activation Team in our Cologne Office. This is a unique opportunity to gain valuable experience in an international company at the intersection of the video games and sports industry.Responsibilities:You will support daily operations related to football ambassadors, football and brand partnerships, talents, social communities, entertainment and more.You will help prepare agency briefs (PR, Talents etc.), help analyse and implement recommendations.You will contribute to the management of Football Partnerships, working with key partner leagues and clubs in Germany, Switzerland and Austria.You will support PR activities, including drafting press releases, sharing information and assets with agencies.You will analyse and track data/insights, and help draft both internal and external activation reports.You will coordinate with departments across the product lifecycle (International Marketing, Legal, Commercial, and Development Studio).You will adapt packaging, product sheets and marketing materials for the German-speaking marketYou will review translations before content goes live into blogs or websitesYou will support adaptation of advertising campaigns across TV, radio, print and online.You will help manage social channels and communities (Instagram, X, TikTok, YouTube, Twitch) and monitor against performance goals.Eligibility:Currently enrolled as a student in a Business School or University with a planned internship period in studies.Eligible to work in Cologne, Germany without relocation or visa support.Skills:Fluency in German and English, with the ability to collaborate with international brand and development teams.Passion and knowledge of FootballInterest in the entertainment and video game industry. Knowledge of EA SPORTS FC and Ultimate Team campaigns is a plus.Familiarity with social media and streaming platformsHelp us make play happen. Apply now with an up-to-date CV and Cover Letter in English, explaining why you would like to join EA for this internship position.
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