Director of Marketing en Sandestin Golf and Beach Resort

Position Summary:

The Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive brand awareness, revenue growth, and guest engagement across all business units of Sandestin Golf & Beach Resort. This includes oversight of digital marketing, traditional advertising, public relations, social media, brand management, partnerships, and promotional campaigns. The Director leads a dynamic team and works cross-functionally with resort leadership to align marketing efforts with business goals and seasonal demand.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy for the resort, including accommodations, dining, events, golf, retail, spa, real estate, and recreational amenities.
• Lead the marketing team in the creation and execution of multi-channel campaigns that support revenue and occupancy goals.
• Oversee digital marketing strategies, including SEO/SEM, email marketing, content creation, social media, and paid media.
• Manage the resort's website(s), ensuring accuracy, performance, and optimization for user experience and conversions.
• Guide creative development of marketing materials including print ads, brochures, signage, photography, and video.
• Collaborate with public relations partners to secure media coverage and maintain a positive public image.
• Oversee brand consistency across all departments and ensure adherence to brand standards and visual identity.
• Analyze marketing performance metrics and provide regular reporting on ROI, web analytics, and guest engagement trends.
• Manage vendor relationships including advertising agencies, designers, printers, media buyers, and influencers.
• Work closely with sales, operations, and revenue management teams to support targeted campaigns and promotions.
• Maintain a deep understanding of target audiences, competitive positioning, industry trends, and guest behavior.
• Lead and mentor the marketing team, fostering innovation, accountability, and professional development.
• Represent the resort at conferences, trade shows, and community events as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced marketing certification preferred.
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role in hospitality, resort, or luxury travel industries.
• Proven success in developing and managing multi-channel marketing strategies that drive measurable business results.
• Strong leadership, organizational, and project management skills.
• Excellent communication and presentation abilities.
• Proficiency in marketing software and platforms including Google Analytics, email marketing systems, CMS platforms, and Adobe Creative Suite.
• Knowledge of CRM, e-commerce, and guest loyalty programs a plus.
• Creative thinker with a strong understanding of brand development and storytelling.
• Experience with Marriott brand is highly desired.

Physical Requirements:

• Ability to sit or stand for extended periods.
• Must be able to navigate resort property for meetings, photoshoots, and content creation.
• Occasional lifting of up to 20 pounds (marketing materials, signage, etc.).
• Ability to travel occasionally for marketing events, trade shows, or training.

 EOE M/D/F/V