Homeoffice Marketing Program Manager ( Data Analytics ) in United States, Texas, Houston, Houston (TX Med Ctr) en MD Anderson Cancer Center

Mission Statement

The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.

Summary

The Program Manager of Marketing Brand Health is responsible for managing, monitoring, and delivering analyses and reports on advertising and marketing performance. This role partners with stakeholders to evaluate campaign effectiveness, measure ROI, and translate data into clear, actionable insights through compelling visualizations. The ideal candidate brings a strong understanding of advertising and media buying and will play a key role in guiding optimization strategies, ensuring data governance, and supporting analytics-driven decision-making. This position is highly collaborative, requiring the ability to bridge marketing, media, and analytics functions to strengthen brand health and maximize campaign impact.

The ideal candidate will have proven experience in data analysis, including calculating Return on Investment (ROI) and applying attribution modeling techniques. Proficiency with technical platforms such as Salesforce and Tealium is preferred, along with familiarity with Tag Management Systems (TMS) like Google Tag Manager and Ensighten. Candidates local to the Houston Metro Area or surrounding regions are also strongly preferred.

In this role, you will:

• Drive Optimization & Innovation: Monitor and analyze advertising and marketing campaign performance, identify opportunities for improvement, and deliver data-driven recommendations to enhance effectiveness and ROI.
• Lead with Expertise: Serve as a subject matter expert in digital marketing analytics, marketing technology, and data strategy to guide stakeholders on measurement, reporting, and optimization.
• Partner with Stakeholders: Collaborate across marketing, media, and analytics teams to ensure campaign goals are measurable, insights are actionable, and performance is clearly communicated.
• Deliver Reporting & Insights: Develop and manage dashboards, scorecards, and reports that visualize campaign and brand performance in meaningful ways for executive and cross-functional audiences.
• Support Strategic Planning: Contribute to marketing thought leadership by identifying relevant metrics, analyzing outcomes, and informing committees and initiatives that shape marketing strategy.
• Advance Data Governance: Ensure data quality, consistency, and governance across platforms, tools, and processes to support accurate performance measurement and trustworthy insights.
• Champion Technology Enablement: Leverage expertise in MarTech and AdTech systems (CRM, CDP, DMP, BI, tag management, and marketing automation platforms) to maximize value, streamline processes, and enable data-driven decision-making.

• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.

Key Functions

Thought Leadership

• Establish dashboards and data visualization best practices.

• Generate and develop points of view and recommendations.

• Search for opportunities for integration across the institution.

• Provide end user support regarding data sources and support business intelligence and reporting applications for the Institution

• Remain organized, pay strict attention to detail, and meet deadlines

Technology and Analysis

• Responsible for analyzing data and uncovering patterns to provide meaningful and relevant recommendations to improve customer metrics
• Leverage data to provide actionable insights and recommendations to improve KPIs

• Ability to pull together large quantities of data varying in type and/or source and create 360 views of a campaign or customer journey
• Ability to interpret and work with marketing attribution models
• Guide teams and make sound recommendations on marketing technology concepts and tools (DMP, CDP, Identity Resolution etc.) to enhance reporting capabilities
• Prepare and distribute periodic and ad hoc reports
• Communicate data findings, recommendations, and other details to stakeholders in a clear, insightful way

Service Orientation

• Provide service to internal stakeholders, agencies, and vendors in a reliable, responsive, safe, friendly and courteous manner.
• Promote inclusiveness and collegiality to internal and external colleagues and teams by demonstrating respect and professionalism to others at all times
• Meet time and attendance expectations and respond to requests in a timely manner, communicating expectations for procedures, timing, and project deliverables to coworkers
• Manage selected administrative functions of Marketing; including maintaining calendars and scheduling meetings for assigned projects and assisting with meeting preparations

• Remain flexible and perform other duties as assigned, based on a workflow that is ever-changing and responding to the needs of team members.

   

   

  Other duties as assigned.