- Senior
- Oficina en Barcelona
This role is working for our studio: Zephyr Mobile
You’ll be joining the Zephyr Mobile team, which originally was formed in 2016 and has been part of Tripledot since May 2024.
Role Overview
Tripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games.
Key Responsibilities
- Owning growth strategies: Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.
- Managing major budgets: Own and optimize several multi-million-dollar marketing budgets.
- Generating actionable insights: Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
- Market intelligence: Continuous monitoring of trends, competitors, and emerging genres; rapid adoption of innovative mechanics and tools.
- Financial planning: Ownership of marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.
- Data infrastructure: Monitoring and guiding the development of analytics, BI, and adtech infrastructure to guarantee end-to-end data visibility.
- Driving creative excellence: Manage internal creative team to innovate ad content.
- Leading cross-functional projects: Partner with Product, Design, and Analytics to launch high-impact initiatives.
- Partnerships: Building strategic relationships with ad networks, stores, platforms, and external partners.
Required Skills, Knowledge and Expertise
- Extensive expertise: 7+ years of experience in performance marketing, growth, or product marketing roles.
- Proven leadership: Strong track record leading and mentoring high-performing teams.
- Cross-functional success: Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.
- Business impact: Proven ability to drive measurable outcomes through bold growth experiments.
- Strategic thinking: Experience developing and executing successful growth strategies in mobile gaming or related industries.
- An analytical mindset with strong decision-making and critical thinking abilities.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- A comfort level operating with autonomy and influencing senior stakeholders.
Working at Tripledot
- 25 days holiday: Enjoy 25 days of paid holiday in addition to bank holidays to relax and refresh throughout the year.
- 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
- Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit.
- Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
- Life & Critical Illness Cover: Protect your future with our life and critical illness cover.
- Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
- Employee Assistance Program: Access confidential support anytime through our Employee Assistance Program.
- Sport Compensation: Stay fit and active with our sport compensation benefit.
- Meal and Transport Vouchers: Save on meals and transport with our convenient vouchers.
- English & Spanish Classes: Enhance your English and Spanish skills with our provided language classes.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.