Account Based Marketing Representative en HEARTLAND BUSINESS SYSTEMS LLC

Description

Position Summary:

In this role, you will work closely with the Field Marketing Team Lead and General Managers within your region to plan, coordinate, and execute our company's marketing campaigns. You will be responsible for advancing existing opportunities for the Sales team within targeted accounts as well as generating new prospects through marketing activities including email and phone call campaigns, customer satisfaction follow-up, tradeshows, conferences, webinars, and other promotional events. The ideal candidate will have a strong understanding of account-based marketing, excellent verbal and written communication skills, project management skills, and the ability to work well in a team environment.

Roles and Responsibilities/ Essential Functions:

• Work with cross-functional teams to help plan and execute marketing strategies that align with business goals and target audiences.
• Learn the target market’s technology needs and dive deep into their niche.
• Pursue and nurture leads until qualified.
• Set up meetings for Solutions Consultants with qualified prospects.
• Follow up with inbound leads in an effective and efficient manner. 
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data.
• Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
• Enhance the buyer journey by providing input for your content marketing peers to improve content development and inbound marketing efforts.
• Manage campaign leads and follow-up processes to ensure high-quality leads are identified and followed-up on in a timely manner.
• Monitor and report on campaign performance, including lead generation, customer satisfaction, and return on investment (ROI).
• Independently travel to marketing events as needed with occasional overnight stays.
• Stay up-to-date with industry trends and best practices in account-based marketing.
• Perform other duties, as assigned.

Requirements

Competencies:

• Accountability: Accountability looks at the extent to which an individual is willing to accept responsibility.
• Accuracy: Accuracy looks at the extent to which an individual’s work is correct and error free within company policies and guidelines.
• Communication: Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills.
• Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.
• Honesty / Integrity: Honesty and integrity looks at the ability of the individual to act in a fair and just manner, free from deception.
• Organized: Organizational skills looks at the ability of the individual to be structured and methodical in working skills.
• Responsible: Responsibility looks at the ability of the individual to be trustworthy or answerable for their conduct.
• Self- Motivated: Self motivational skills looks at the ability of the individual to reach a goal or perform a task with little supervision or direction.
• Time Management: Time management skills looks at the ability of the individual to effectively utilize available time for the completion of necessary job tasks.

Required Experience:

• 1 year of experience in account-based marketing, field marketing, or business development

Preferred Experience:

• Experience with sales and marketing automation systems - HubSpot experience is a plus
• Experience with data and business intelligence tools such as ZoomInfo, Bombora, 6sense, etc.

Required Skills, Education and/ or Certifications:

• Bachelor's degree in Marketing, Communications or Event Management, or equivalent work experience
• Strong research and investigative skills 
• PC proficiency in Microsoft Office Word, Excel, Power Point, and Outlook

Equal Opportunity Employer – Including Disabled and Veterans 

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