Digital Marketing Manager en None

Job Description: Digital Marketing Manager

DEPARTMENT: Manager

REPORTS TO: Director of Marketing

FLSA: Exempt

Schedule: Monday-Friday, 8am-5pm (In office/Hybrid)

Position Summary 

The Digital Marketing Manager will be our hands-on expert in all things digital marketing.  They will help define vision, strategy, and execute digital initiatives alongside, and in concert with, organic teams. The Digital Marketing Manager will analyze current leads, sales, and installs to translate these into tangible ad campaign actions to help the business deliver the maximum return on digital advertising investment.

The ideal candidate for this role is a self-driven individual, who is marketing trend savvy and is continuously thinking about how to improve efficiency and effectiveness of the digital marketing processes.  They identify opportunities and act on them without supervision or direction. Additionally, the professional is a self-starter who goes above and beyond the expected requirements of the role.

Essential Duties and Responsibilities

• Own and manage paid search, paid social, and display while incorporating existing organic search programs – from strategy to day-to-day execution
• Manage Paid Advertising campaigns for multiple brands:
  1. Routinely evaluate current analytics and make decisions that will result in key optimizations for more refined campaign performance
  2. Conceptualize and build new campaigns
  3. Continually track the performance of current ads and campaigns and report on their performance 
  4. Develop campaign budgets based on lead, sales and installation metrics
  5. Manage multiple brands and digital marketing agencies where applicable
  6. Perform/manage campaign optimization using known techniques like bid management, keyword optimization, negative keywords, and others
  7. Create and monitor ongoing A/B testing
  8. Track and identify new keyword opportunities based on user queries and other analytics
  9. Manage conversion rate optimization (CRO), working with web development and technology teams to implement changes as necessary
• Conversion tracking
  1. Create, maintain, and report comprehensive lead attribution data 
  2. Work with technology and analytics departments to increase the level of detailed attribution across all paid channels
  3. Work with technology and marketing automation departments to develop and continuously improve the handoff process of leads to the sales team 
• Serve as the Digital Marketing Project Manager:
  1. Articulate Digital vision and translate details into clearly understandable projects and timelines
  2. Work with key stakeholders and other contributors to evaluate and prioritize opportunities in order to develop long term strategy
  3. Work with SEO team to define and approve topics, define target SEO keywords, and tracking implementation
  4. Direct ad content strategy by communicating with Marketing and Sales departments
  5. Use behavior analytics to extract meaningful actionable data and direct website changes to improve conversions
• Continually drive down the cost per opportunity across digital channels, and identify and recommend areas for growth and improvement
• Define content strategy to naturally attract links, grow organic search traffic and work closely with content marketing manager and technology to distribute the content created, optimize website, blogs and drive relevant traffic
• Maintain and execute variant testing methodology, develop baseline data for conversions by program
• Work with Technology to ensure efficient lead flow and improve tracking/attribution accuracy
• Manage weekly and monthly reporting and tracking and report metrics appropriately
• Work with sales to consistently measure lead quality (and impact on conversions)
• Manage monthly digital marketing budget

Qualifications

• Bachelor's degree in business, marketing or related field, or equivalent experience 
• 5+ years’ experience managing AdWords and other PPC campaigns  
• 5+ years’ experience in SEM/SEO strategy
• Digital marketing agency experience preferred
• Strong foundation in Google Analytics, Tag Manager, Search Console, and Optimize 
• Strong understanding of and desire to keep up with search engine marketing industry, paid social, display and retargeting, and best practices across these channels 
• Strong understanding of web technology (browsers, cookies, HTML) 
• Basic understanding of web development
• Experience working with WordPress or a similar CMS 
• Experience working with HubSpot or a similar marketing automation / CRM platform
• Exemplary people and communications skills
• Strong project management skills 
• Must work well under pressure and be able to prioritize to meet deadlines and quickly shift priorities as necessary
• Ability to multi-task, work independently and demonstrate keen attention to details
• Ability to communicate with diplomacy and tact and communicate ideas including responding to resistance and criticism

Benefits

• A comprehensive health plan that includes medical, dental, and vision coverage to ensure you and your family have access to the care you need
• A 401(k)-retirement plan with a generous company match to help you save for your future and achieve your financial goals
• Other fringe benefits including Birthday & Anniversary bonus, company-wide discounts, legal services, short & long-term disability, etc. 

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or finger, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills aptitudes and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others.

The requirements listed in this document are the minimum levels of knowledge, skills or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.