Email Marketing Coordinator en National Cherry Blossom Festival, Inc.

National Cherry Blossom Festival, Inc., a 501(c)(3) not-for-profit organization based in Washington, DC, is seeks an energetic, creative, and passionate Email Marketing Coordinator to assist the Marketing & Communications (MarComm) team in executing the annual Festival.

This is a temporary (October 2025 to June 2026) part-time (20 – 30 hours/week, not to exceed 30 hours) position.

Who We Are

The National Cherry Blossom Festival, Inc. is dedicated to promoting the beauty of nature and international friendship through year-round programs, events, and educational initiatives that enhance our environment, showcase arts and culture, and build community spirit.

Key Responsibilities

The Email Marketing Coordinator will support the National Cherry Blossom Festival’s Marketing and Communications Department, which is responsible for branding initiatives, the Festival’s website and social media channels, marketing the Festival’s events and programs, and external relations, including working with the press, publications, and advertising. The department’s objective is to sustain the profile, visibility, and reputation of the Festival, support communications-related benefits for corporate and community sponsors, and increase audience awareness and motivation to engage with Festival events.

• Lead the strategy, development, and execution of all email marketing efforts, including targeted campaigns, drip sequences, and lead data management.
• Plan and execute integrated marketing campaigns for Festival key initiatives and programming including signature events, community events, Participating Organizations, merchandise ads, etc.
• Collaborate with Festival departments to support events, community programs, business development, sponsorship benefits, and revenue-generation initiatives to meet eblast deadlines.
• Drive strategic conversations with leadership regarding trends, eblast building types, current Festival eblast planning, providing eblast updates to Festival team, etc.
• Manage the eblast calendar on Monday.com, coordinate eblast internal requests, oversee campaign timelines, etc.
• Maintain and enforce Festival brand guidelines across all internal and external communications to general subscribers and key stakeholders to help drive success toward campaign goals.
• Review, manage, and fulfill all 100+ sponsor benefits related to eblasts.
• Write, edit, and develop design and layout of 110+ Festival eblasts to General Subscribers primarily using Mailchimp.com; includes 1-2 monthly newsletters (May – February), daily emails during peak Festival season (March - April), targeted outreach campaigns, event-based communications, etc.
• Create digital graphics to accompany Festival storytelling and messaging.
• Produce, maintain, test, and monitor automated email communications.
• Propose and implement testing initiatives (e.g., A/B testing); monitor and optimize email marking strategies, track ROI and deliver weekly reports, and recommend areas for improvement and growth.
• Source photos to support all eblast features using Festival photo galleries, Participating Organizations database, collaborating with internal community and events teams, etc.
• Propose, develop, and maintain a strategic eblast schedule for Festival merchandise promotional communications.
• Create, design, and layout 25+ merchandise eblasts using Mailchimp.com to a targeted list; includes weekly promotional eblast (August– October); special occasion/ holiday promotional eblasts (November– February); biweekly promotional eblasts (March– July).
• Design merchandise ads for all eblasts as needed.
• Track metrics of all eblasts including but not limited to click rates, open rates, reader engagement, etc.
• Manage, organize, and maintain all email contact lists within Mailchimp.com including General Subscribers, merchandise targeted list, event attendee lists, targeted outreach list, etc.
• Develop a strategy to increase General Subscriber growth and brand awareness.

Additional Responsibilities

• Work closely with social media, communication, and website teams to enhance campaign effectiveness across digital touch points.
• Create materials with design tools or coordinate with graphic designers and other content creators to ensure a cohesive brand voice and visual identity.
• Coordinate with programming and sponsorship departments to ensure accurate dissemination of information to all audiences for assigned festival events/programs.
• Attend all weekly event-focused planning meetings, weekly staff meetings, weekly MarComm meetings, and additional opportunities for collaboration and strategic insight.
• Perform other duties as assigned within the scope of marketing and communications.

Time Requirements

• Part-Time from October 2025 – June 2026. 20 – 30 hours/week. Not to exceed 30 hours/week.
• In-person availability during regular office hours (9 am – 5:30 pm) on Monday, Wednesday, Thursday required. Remote work on Tuesdays and Fridays.
• Attend weekly meetings with key team members as needed, virtually or in-person
• Opportunity to join evening and weekend events for key Festival programs and events onsite in March and April, as NCBF determines

Salary

$25/hour

Qualifications

• A minimum of two years of experience in communications, marketing, advertising, public relations, or other closely related field is required.
• Strong writer who communicates effectively and clearly.
• Demonstrates a creative, “go-getter,” “always thinking outside of the box” attitude.
• Passion for community engagement, the arts, and/or international friendship.
• Creative and collaborative work style with ability to work independently and with multiple teams internally and externally.
• Familiarity with email marketing platforms such as Mailchimp.com, Constant Contact, etc is required.
• Familiarity with task management tools such as Monday.com, Asana, etc.
• Ability to develop and write effectively and communicate multiple key messages to build reader engagement and reinforce calls-to-action.
• Ability to craft timely, accurate, and concise communications tailored to a variety of audiences.
• Adaptable and agile: can organize multiple work assignments and set priorities, meet deadlines, and adjust to changing priorities within a fast-paced environment.
• Ethical, tactful, and diplomatic approach with a strong service mindset.
• Strong relationship management skills.
• Comfort with digital platforms required to complete work.
• Experience with the following platforms is a plus: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, SmugMug, Wordpress, Google Analytics, Brandwatch, Critical Mention.

Application instructions

To apply, submit your resume cover letter, and a portfolio using this form. Please note: a PDF/website portfolio showcasing experience with email marketing / media campaigns is required. Questions? Contact us at ncbf at ncbfdc.org