Marketing & Communications Manager en PROSOURCE LLC

Description

Marketing & Communications Manager

Reports to: Senior Vice President of Sales

FLSA Status: Exempt

Location: Greenville, South Carolina (Corporate Office)

Job Summary

The Marketing & Communications Manager will serve as the in-house marketing leader for ProSource Supply, responsible for building and executing the company’s marketing strategy from the ground up. This is a hands-on role that requires both strategic vision and tactical execution, working across the organization to enhance brand visibility, drive sales growth, and elevate customer engagement in the plumbing, electrical, and lighting wholesale markets.

The position will oversee all aspects of brand marketing, digital strategy, eCommerce, social media, public relations, and event marketing—managing external agencies and vendor partners to deliver high-quality, on-brand marketing assets. A key early initiative will be leading the planning, development, and launch of a new company eCommerce website, followed by its ongoing optimization and content management.

Supervisory Responsibilities

Manage relationships with third-party agencies, freelancers, contractors, and vendors for creative, web, PR, and media projects.

No direct in-house reports initially, but role may expand with business growth and marketing investment.

Key Responsibilities

Brand & Marketing Strategy

Develop and implement a comprehensive marketing plan aligned with ProSource’s strategic priorities, sales goals, and growth initiatives.

Position ProSource as a market leader in wholesale plumbing, electrical, and lighting products, as well as showroom offerings.

Ensure consistent brand messaging and visual identity across all channels and touchpoints.

eCommerce & Digital Strategy

Lead the end-to-end planning, vendor selection, and execution of a new ProSource eCommerce website, ensuring a user-friendly, mobile-optimized, and sales-driven experience.

Manage ongoing site content, product data, promotions, and analytics to continually improve conversion rates and customer engagement.

Collaborate with sales, operations, and IT to integrate eCommerce into the broader customer experience.

Customer-Focused Campaigns

Create marketing programs tailored to contractors, builders, remodelers, and commercial customers.

Develop showroom promotions, seasonal campaigns, and product spotlights to drive foot traffic and online orders.

Vendor & Co-Op Marketing

Build and maintain strong vendor relationships to maximize co-op advertising funds.

Execute joint marketing programs including digital, print, point-of-sale, and event promotions.

Events & Trade Shows

Plan and execute customer events, grand openings, product demonstrations, and industry trade shows.

Oversee budgets, logistics, branded materials, and follow-up communications to maximize ROI.

Digital Marketing & Social Media

Manage corporate social media channels, email campaigns, and digital advertising to increase awareness and generate qualified leads.

Monitor analytics and engagement metrics to optimize performance and targeting.

Internal Communications

Partner with leadership to deliver internal newsletters, culture-building initiatives, and employee engagement campaigns.

Support leadership presentations and sales enablement materials.

Reporting & Optimization

Track campaign performance and ROI using analytics tools.

Provide actionable insights and recommendations for continuous improvement.

Requirements

Required Skills & Abilities

Strong understanding of wholesale/distribution business models and B2B marketing.

Proven experience leading agency/vendor relationships.

Excellent project management skills—able to juggle multiple priorities in a fast-paced environment.

Strong copywriting, editing, and visual communication skills.

Proficiency in Microsoft Office Suite, marketing automation tools, social media management, and basic graphic design software (Adobe Creative Suite or Canva).

Experience managing eCommerce websites and digital marketing campaigns.

Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

5+ years of progressive marketing experience, preferably in B2B, wholesale, distribution, or related industries.

Demonstrated success in developing and launching marketing campaigns, managing eCommerce projects, and driving measurable results.

Experience with multi-location operations strongly preferred.

Physical Requirements

Ability to lift and transport up to 15 lbs. of marketing materials.

Willingness to travel to branches, vendor sites, or customer events (approximately 10–15% travel).

Ability to stand for extended periods at trade shows or events.