
Homeoffice Director of Product Management en Red Clover HR
Red Clover HR · Morristown, Estados Unidos De América · Remote
- Senior
About Our Client
About The Candidate
Key Responsibilities
- Develop and manage a product roadmap that aligns with business goals and customer needs.
- Utilize A/B testing, analyze user behavior, and identify areas for improvement to enhance conversion rate optimization (CRO)
- Conduct market research to identify trends, customer needs, technology advancements, and competitive landscape and analyze data to inform product decisions and measure the success of enhancements.
- Hire and effectively manage high-performance development teams (in-house and third parties)
- Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to develop and launch new products and features and go-to-market strategies
- Oversee the entire product lifecycle from concept to launch and beyond
- Manage project timelines, budgets, and resources to ensure timely delivery
- Track product performance metrics and KPIs to assess the success of products and features
- Identify areas for improvement and implement changes to optimize performance and user satisfaction
- Ensure customer feedback is incorporated into product development and improvement
- Present product updates and performance reports to senior management to ensure alignment and clarity on product goals and progress
- Ensure that products comply with industry regulations and standards and ensure data privacy
- Evaluate the travel landscape and benchmark against competitors
- Conduct website usability testing
- Assist in the continued enhancement of the Content Management System (currently Drupal)
- AI & ChatGPT
- Develop best practices for writing content based on Search Engine Optimization (SEO) principles and leverage to create, manage, and optimize content to enhance online marketing efforts.
- Implement private labels
- Stakeholder and executive engagement with updating on product progress, key metrics, and roadblocks, aligning on strategic direction and priorities
Skills, Knowledge, and Experience
- 8+ years of experience in e-commerce, preferably in the travel industry
- 5 years of experience with people management
- Familiarity with e-commerce platforms, CMS (e.g., Drupal), and other relevant technologies
- Basic understanding of web development, UX/UI design, and SEO principles
- Proficiency with analytics tools (e.g., Google Analytics) and A/B testing
- Hands-on experience with web technologies like HTML, Java, CSS, and Drupal
- Familiarity working in photo editing programs such as Adobe Photoshop
- Experience in digital writing for the web, including SEO and social media, with a mastery of punctuation and grammar
- Proven ability to work collaboratively with cross-functional teams, including engineering, design, marketing, and sales
- Experience with Agile, Scrum, or other iterative development methodologies to ensure efficient product development and delivery
- Experience managing products through their entire lifecycle, from concept and design to launch and iteration
- Strong negotiation skills to handle differing opinions and align teams around shared product goals
- Proficiency with analytics tools (e.g., Google Analytics) and A/B testing