Marketing Manager (Birmingham, GB, B37 7ES) en LRQA – Assurance, Certification, Inspection, Training

Who are LRQA?

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance and risk management provider, bringing together outstanding expertise in assessment, advisory, inspection, cybersecurity and training.

While we’re proud of our heritage, it’s who we are today that matters most.  By staying true to our shared values and combining decades of industry and sector experience, we support our clients in building a safer and more sustainable future.

What do we do?

We help our clients negotiate a rapidly changing world, by working with them to manage and mitigate the risks they face.   We bring together decades of unrivalled expertise in assessment, advisory, inspection and cyber security services.

Our solutions-based partnerships are supported by data-driven insights that help our clients solve their biggest business challenges and turn risk into opportunity.

Operating in more than 150 countries with a team of more than 5,000 people, LRQA’s award-winning compliance, supply chain, cyber security and ESG specialists help more than 61,000 clients across almost every sector to anticipate, mitigate and manage risk wherever they operate. 

We are proud to be the world's leading assurance and risk management partner. In everything we do, we are committed to shaping a better future for our people, our clients, our communities and our planet.   Our independence means we provide reliable, impartial and informed advice.  All of this helps us stand by the purpose that drives us every single day; shaping a better future together.

The next chapter for LRQA

The future is exciting and rapidly changing.  New challenges and opportunities are arising all the time. We’re adapting to these challenges by expanding our portfolio of services and aiming to become the leading digitally enabled risk management and assurance provider.  

With solid expertise and heritage in our sector, coupled with well-timed accelerated investment and a leadership team that is fully committed to delivering our vision, LRQA’s next chapter is set to be an exciting, transformational period of growth. We’re well placed to build on everything we’ve done and further our ambitions for the future.  At such an exciting time this is a great opportunity to be part of our next chapter.  We are looking for talented people who will support us to build on our strengths and transform our business to be the best partner for our clients.

We are looking for a Marketing Manager to support our cyber division who is results oriented, proactive, flexible and enthusiastic about being a part of a best-in-class regional marketing team. It is imperative that you have a strong attention to detail and solid communications skills.  If you have experience developing, implementing, measuring and continually improving growth-driven marketing plans to deliver lead generation and brand awareness in the cybersecurity market, we want to hear from you.

Role purpose:

The Marketing Manager is an experienced marketing professional who will be responsible for:

• Execution of the growth-driven marketing plans and campaigns for LRQA’s cybersecurity division, under the direction of the Regional Marketing Manager and in line with global strategy and global campaign plans.  
• Delivery and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right clients at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
• Working within the Regional marketing team to maximise efficiencies, effectiveness and apply marketing campaign and channel best practice. 
• Input into and follow best practice frameworks and insights to drive effective and efficient growth.

Key Responsibilities:

• Campaign planning and execution: Develop and execute multi-channel marketing plans and targeted campaigns aligned with global strategy, brand guidelines, and growth objectives for cybersecurity solutions.
• Content development and messaging alignment: Ensure campaigns leverage approved, centrally developed content and client value propositions, applying best practice frameworks and segmentation strategies to maximise engagement, lead generation, and brand awareness.  Lead on development of marketing content where needed, to support campaigns specific to the UKI region.
• Channel management: Use appropriate marketing channels—including website, social media, email, events, webinars, online advertising, PPC, retargeting, PR, and content localisation to reach target audiences effectively.
• Collaboration and stakeholder engagement: Work closely with the regional marketing manager, sales, technical teams, agencies, and other internal and external stakeholders to ensure timely and effective campaign delivery within budget.
• Performance reporting and optimisation: Provide regular reports on campaign effectiveness and engagement, using insights to improve lead generation, brand positioning, and strategic alignment.
• Thought leadership and PR delivery: Support the implementation of PR strategies to enhance LRQA’s brand visibility, thought leadership, and relationships with key industry associations and stakeholders.
• Cross-functional contribution: Collaborate across marketing, sales, and operations to support business growth in line with strategic focus areas, including transactional, strategic, and global accounts.
• Market intelligence: Monitor competitor activities and industry insights to inform marketing strategy and positioning.

Technical / Professional Qualifications / Requirements:

• Degree-level education in marketing or a related discipline, with a minimum of four years’ experience in B2B marketing, including campaign coordination and execution. Equivalent experience in a similar B2B marketing role will also be considered.
• Experience in cybersecurity is essential. Experience in certification, testing, inspection and compliance (TIC), or professional assurance services sectors would be advantageous but not essential.
• Proven experience in delivering transactional and account-based marketing (ABM) campaigns, ideally within a B2B or professional services environment. Demonstrated ability to support campaign and channel execution to drive business outcomes.
• Proven experience in delivering transactional and account-based marketing (ABM) campaigns, ideally within a B2B or professional services environment. Demonstrated ability to support campaign and channel execution to drive business outcomes.
• Confidence with relevant digital marketing tools and platforms, including Microsoft Dynamics, Optimizely, Google Analytics, Hootsuite, SEMrush, or similar systems.
• Experience in analysing campaign performance data, preparing reports, and making recommendations for continuous improvement.
• Highly organised and adaptable, with a practical mindset and the ability to manage multiple tasks and meet tight deadlines.
• Able to work independently and collaboratively within regional and global teams. A proactive, results-oriented team player with a flexible, “can-do” attitude.
• Self-motivated, optimistic, and resilient, with a calm and professional approach in a variety of situations. Strong problem-solving skills and willingness to seek guidance when needed.