Paid Search & Social Coordinator en TRUE INDEPENDENT HOLDINGS

Description

Overview:

The Paid Search and Social Coordinator is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.

Responsibilities:

• Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively
• This requires fluency in ad-planning tool, ad-server, and reporting systems once trained
• Ensures Planners are receiving requested information from partners in due time and following up when necessary
• Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool
• Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers
• Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up
• Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads
• Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting
• Efficient Tools and Systems Management:
• Manage ad-planning tools, servers, and reporting systems efficiently.
• Ensure timely information delivery to Planners and PPC Specialists.
• Maintain accurate data filters, reporting setups, and client-friendly decks.
• Campaign Coordination and Implementation:
• Create campaign documents, facilitate trafficking, and oversee the creative review.
• Coordinate with PPC Specialists for day-to-day campaign execution.
• Ensure completeness of campaign implementations and accountability of specialists.
• Analytics, Optimization, and Trends Research:
• Utilize multiple analytics sources for analysis and optimization.
• Research media and PPC trends for strategic planning and presentations.
• Gather data to equip specialists for strategic recommendations.
• Technology Proficiency and Management:
• Maintain proficiency in PPC platforms and media technology stack.
• Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.
• Expense Tracking, Billing, and Task Management:
• Monitor expenses on paid social platforms for accurate billing.
• Proactively manage tasks to keep projects on track.
• Communication and Collaboration:
• Spearhead creative review, campaign set-up, and trafficking.
• Coordinate with PPC Specialists for information exchange and optimization recommendations.
• Make budget adjustment recommendations based on campaign performance insights.

Qualifications

Required Skills:

• Excellent organizational skills, multi-tasking capabilities, and attention to detail.
• Willingness and ability to follow process.
• Results-driven and passionate about putting in the work to garner success.
• Fundamental knowledge of media planning and buying (cross-channel).
• Strong project management skills.
• Exceptional communication, writing, and interpersonal skills.
• Strong quantitative and analytical skills.
• Comfortable working with budgets and numbers.
• Self-motivator with proven ability to work under pressure and complete tasks in a timely manner.
• Have the ability to positively reinforce the Planners in building and nurturing partner relationships.
• High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents (Sheets, Docs, Slides).
• Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.

Education and Experience:

• BA/BS in Marketing or related field with 1-2 years of business experience; digital marketing experience preferred
• Agency media internship preferred

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Portsmouth, NH 03801