Senior Director of Marketing en St Edwards University

Title: Senior Director of Marketing

Department: Marketing and Communications

St. Edward's University of Austin, Texas invites applications for the position of Senior Director of Marketing. The Senior Director of Marketing develops and oversees strategic marketing programs to increase awareness of St. Edward's university across audience segments including conversion of prospective undergraduate and graduate students and retention of current students. This leadership role will work closely with positions throughout the Marketing and Communications Division, especially the Senior Director of Content and Communications, the Senior Creative and Web Director and the Senior Director of External Affairs as well as faculty and staff across university divisions.

For consideration,

Minimum Qualifications (Qualifications required to perform the job successfully)

• Bachelor's degree in fields related fields to marketing and communications
• 10+ years of related marketing experience
• 3+ years' experience in a supervisory role, managing multiple employees or interns

Preferred Qualifications

Knowledge, Skills & Abilities

• Experience building and refining results-oriented demand generation programs
• Ability to effectively work within a Martech stack, preferably with Slate, Drupal, Google Analytics experience
• Understanding of university enrollment strategy and approach
• Successful track record with project management and cross−team coordination
• Experience working with creative and content development teams
• Analytical skills and the ability to make data-driven recommendations
• Ability to proactively provide solutions to business challenges and align strategically with other university leadership roles creating and implementing marketing strategies while also leading execution of the marketing plans
• Organized, articulate, creative and thrive with self-directed work
• Track record of piloting ideas, iterating, measuring and improving marketing programs

Essential Duties and Responsibilities Include:

• Develop and execute an integrated marketing strategy and attribution model to drive qualified enrollment leads through the funnel.
• Oversee program and data management, measurement, analysis and optimization of marketing activities.
• Manage the operating budget resourcing external strategic marketing partner agencies.
• Develop, oversee and evaluate demand generation vendors and activities.
• Lead and mentor a team that delivers and measures enrollment-oriented multichannel marketing programs.
• Collaborate with the leaders of content, communications, creative, web and external affairs.
• Manage the marketing relationship and forge strong partnerships with Enrollment Management, Student Affairs, Academic Affairs, including cross department working teams.
• Serve as a marketing leader providing strategic direction that is aligned with the St. Edward's University strategic plan and serve on the Marketing and Communications divisional leadership team
• Serve as a leader on the Enrollment Leadership Team and the Communications Operations group and report plans and results to university leadership
• Responsible for regulatory and policy compliance as it applies to the position.
• Other duties as assigned.

For detailed information, please scroll to the bottom of the page to download the job description.

The University offers an excellent TOTAL REWARDS package!

Medical & Rx Coverage (HSA Available)

Dental

Vision

Flexible Spending Accounts

Short Term Disability (STD) Insurance

Long Term Disability (LTD) Insurance

Life & Accidental Death & Dismemberment (AD&D) Insurance

Employee Assistance Program (EAP)

Pet Insurance

Annual Leave & Paid Sick Leave

Retirement Plan – (TIAA) Employee 5%/Employer Match 7%

Tuition Benefits

Paid Holidays

Services & Discounts

How to Apply

Interested applicants should submit an online application at; https://stedwards.applicantpro.com. Please include resume, cover letter, and three employment references. Applicants should submit materials for full consideration.

Mission Integration Statement

St. Edward's was founded by the Congregation of Holy Cross, from which it acquired distinguishing characteristics that include the courage to take risks, an international perspective and the commitment to provide educational opportunities for students of varied cultural, religious, educational and economic backgrounds. In support of the mission, the different backgrounds of St. Edward's students, faculty and staff enrich our community and represent a significant part of our culture and commitment to excellence. We value the individual differences, life experiences, unique capabilities and innovative talent that our employees and students contribute to our vibrant academic environment. St. Edward's honors and respects all members of its community by fostering an inclusive and welcoming environment that respects the dignity and worth of each person and stresses the obligation of all people to pursue a more just world.

About St. Edward's University

St. Edward's University is a private, Catholic liberal arts institution of more than 3000 students located in Austin, Texas. St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities. The community atmosphere extends to the approximately 650 faculty and staff who work together to make the university a welcoming yet challenging environment for students. It is an exciting time to be part of the St. Edward's community as the university increases its global engagement to educate students about the opportunities and challenges of a 21st-century world. SEU is a diverse community that appreciates faculty and students from all backgrounds. More information about St. Edward's University may be found at www.stedwards.edu.

Equal Opportunity Employer

St. Edward's University, as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

We require U.S. citizenship or permanent residency for employment, and we are not offering visa sponsorship at this time.

Background Checks:

A criminal history background check is required for the finalist(s) under consideration for this position.

Reference #:J202562

Available: Immediately