eCornell Marketing Specialist (Remote) en Cornell

   

 Department 

As Cornell University’s online learning unit, eCornell delivers online professional certificate courses to individuals and organizations around the world. Courses are personally developed by Cornell faculty with expertise in a wide range of topics, including data analytics, management, marketing, human resources, leadership, and STEM. Students learn in an interactive, small cohort format to gain skills they can immediately apply in their organizations, while earning a professional certificate from Cornell University. eCornell has offered online learning courses and certificate programs for 15 years to over 130,000 students at more than 2,000 companies.

The Opportunity:

The Marketing Specialist will assist with the implementation and day-to-day execution of eCornell’s email communications and marketing automation programs. This role plays a critical part in driving engagement, nurturing leads, and supporting enrollment goals through strategic and data-driven email marketing efforts. The ideal candidate will have strong expertise in sales and marketing software including Pardot and Salesforce, with hands-on experience building and launching email campaigns, configuring audience segmentation, and optimizing automation workflows.

In addition to technical proficiency, the Marketing Specialist should possess a keen eye for detail, a strong understanding of email marketing best practices, and the ability to analyze campaign performance to inform future strategies. This role will collaborate closely with cross-functional teams including marketing, enrollment, and product to ensure messaging consistency and alignment with broader organizational goals. A proactive mindset, excellent communication skills, and a passion for continuous improvement are essential for success in this position.

What You Will Do:

• Support our communications and email automation teams.

• Build outbound mass email communications through marketing automation software, including implementing appropriate lists and suppressions.

• Execute automation workflows and email campaigns set up in Pardot and Salesforce.

• Write and interpret complex email automation and segmentation rules, dynamic lists, email drafts/templates, and forms/form handlers.

• Design premium email communications for a prestigious brand; write compelling copy for email marketing.

• Maintain email best practices and test/QA all communications.

• Work collaboratively with departments across the organization to accomplish objectives and maximize impact of strategic initiatives.

• Assist with special projects as assigned.

What You Will Need:

• Bachelor's degree and 3 to 5 years relevant experience or equivalent combination.

• Professional experience using sales and marketing automation software

• Hands-on experience using Pardot and Salesforce or similar marketing automation tools.

• Sound understanding of email marketing strategy and digital marketing operations.

• Exceptional marketing copywriting skills and editing ability.

• Working knowledge of email design and automation best practices.

• A strong grasp of the intricacies of marketing automation logic, rules, actions, and suppression lists.

• Ability to understand systems integrations between marketing automation (Pardot), CRM (Salesforce), web forms, and other systems.

• Agility and excellent time management skills to plan, coordinate, prioritize multiple initiatives amidst changing priorities.

• Ability to execute on a high volume of communications deliverables with an exceptional attention to detail.

• Strong problem-solving and critical thinking skills.

• Excellent written and oral communication skills.

• Positive and responsive approach; ability to collaborate and work effectively with designers and developers, to maximize deliverables.

• Tech savvy and a drive to learn and master new technologies and tools.

• Basic familiarity with HTML and CSS coding for email a plus

• Graphic design and animation skills/experience a plus 

**Sponsorship for employment visa is not available for this position**

Rewards and Benefits

• This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position. Additional individual state income tax filings may also be required if working temporarily outside New York State.  

• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.

• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: https://hr.cornell.edu/benefits-pay.

• Follow this link to learn more about the Total Rewards of Working at Cornell: https://hr.cornell.edu/jobs/your-total-rewards.

• Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1.

• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program

 

 

   

University Job Title:

Marketing Specialist III

   

Job Family:

Communications/Marketing

   

Level:

F

   

Pay Rate Type:

Salary

   

Pay Range:

$75,381.00 - $87,605.00

   

Remote Option Availability:

Remote

   

Company:

   

Contact Name:

Tracy Faunce

   

Contact Email:

[email protected]

   

Job Titles and Pay Ranges:

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience

• Education level to the extent education is relevant to the position

• Unique applicable skills

• Academic Discipline

To learn more about Cornell’s non-union staff job titles and pay ranges, see Career Navigator.

Union Positions

The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell’s union wages, see Union Pay Rates.

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For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email [email protected].

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Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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2025-09-15 Solicitar ahora