Director of Marketing en Park Hyatt New York

DIRECTOR OF MARKETING

FIND YOUR PLACE AT PARK HYATT new york

Be a part of something bigger. Make a difference in the lives of those around you. Love where you work. Join a family that values respect, integrity, humility, empathy, creativity, and fun. At Hyatt, diversity, equity, and inclusion are at the core of our purpose, to care for people, so they can be their best.

An iconic hotel in Midtown Manhattan, Park Hyatt New York offers an unparalleled luxury experience in the heart of one of the world’s most dynamic cities. Steps from Central Park and Carnegie Hall, the hotel blends refined design, curated art, and world-class dining to create a sanctuary of understated elegance.

Rooted in creativity, storytelling, and innovation, Park Hyatt New York reflects the city’s cultural richness and global influence. We embody the sophistication of New York living, balancing the comforts of home with the energy and inspiration of the city.

At Park Hyatt New York, we believe the diversity and ambition of New York inspire the world—shaping a hotel experience where collaboration and artistry are at the center of everything we do.

WHAT IS EXEPCTED OF ME IN THIS ROLE

As a member of the property’s leadership team, the Director of Marketing is responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace.

The role will require a strong foundation in writing, visual thinking, presentation development, executive positioning, project management, networking, and cross-team collaboration. The ideal candidate must be able to experiment, quickly pivot and apply learnings.

·        Direct leadership of agency partners, managing the relationship with Field Marketing and PR company

·        Design, implement, and facilitate the annual marketing plan including total hotel strategies for rooms, events, spa, F&B outlets.

·        Plan and administer the hotel’s annual marketing budget.

·        Marketing and Public Relations implementation at a brand and local level including community involvement, hotel activations, and guest experiences.

·       Develop content across diverse communications channels including stakeholder emails, newsletters, presentations, social media posts, executive talking points, internal channel posts, fact sheets, document templates, and other strategic communication vehicles.

·        Ensure consistent communication of image and position throughout the hotel, as well as to all internal and external constituencies.

·        Collaborate with leadership and brand teams on assets to maximize sponsorship and partnership opportunities. Communicate the brand value proposition and key messages.

·        Facilitate and coordinate all media relations and press releases. Ensure regular contact with target media and appropriate response to media requests.

·        Partner with the Hyatt Field Marketing Manager to oversee updates and content management across owned digital platforms. This includes the hotel website, third-party listings, spa and restaurant menus, and other guest-facing digital touchpoints, ensuring accuracy, consistency, and brand alignment.

·        Partner with the Hyatt Field Marketing Manager to manage the relationship with paid and organic media agencies. Collaborate to develop on-brand strategies, oversee campaign execution, and analyze performance to ensure alignment with hotel and brand objectives.

Salary Range: $97,000-$151,400

EXPERIENCE

·         Four-years of experience in Marketing and PR (hotel, travel related industry, luxury retail preferred)

·         Clear concise written and verbal communication skills in English

·         Excellent interpersonal and time management skills including ability to lead, guide and achieve goals

·         Ability to use analytical data to create a results-driven approach

WHAT ARE THE ADDITIONAL BENEFITS TO WORKING AT THE PARK HYATT NEW YORK?

·         Comprehensive benefits package including medical, dental and vision for you and qualifying dependents

·         Tuition reimbursement program

·         401K retirement savings plan with company matching contribution after 1 year of service  

·         Paid holidays

·         Complimentary room nights available after 90 days of service

·         Discounted room nights available on first day of employment

·         Complimentary meal during shift