Marketing and Communications Coordinator (New York, NY, US) en Richemont

Marketing & Communications Coordinator, Panerai

Role Overview

Reporting to the AVP Marketing & Communications, the Marketing & Communications Coordinator will be responsible for operational support across all marketing and communications functions of luxury timepiece maison for North America.

This is a wonderful opportunity to learn all aspects of Marketing & Communications, with full visibility into strategy, budgets, processes, systems, and all touchpoints across media, public relations, events/activations, experiences, partnerships, CRM, and beyond.

Responsibilities

• Department Support:  35%

• General

• • • Maintain integrated department calendar & 360* action plan for all points of distribution
    • Support the creation of strategy/overview decks and presentations.
    • Compile & share monthly competitive report

• • • Support special projects to ensure 360* coordination and cross-functional integration
    • Cross-functional partnership with various departments as needed, including Logistics, Sales, Finance, Legal, Security, Procurement, etc.
    • Administrative support as needed
    • Monthly internal & HQ reporting across all functions

• Systems & Budget
• SAP vendor onboarding & set-up, Purchase Order (PO) creation/management, invoice submission and tracking, and sourcing form/bid levelling documentation to ensure process compliance and timely response/payment to vendors and partners.
• Support budget management with monthly accruals & regular reporting/reconciliation to ensure accuracy and compliance with budget guidelines.   

• • Logistics
    • Coordinate all sample trafficking for events, press requests, photoshoots, influencer/celebrity dressing & partnerships, omnichannel road show/sample tour, etc., including: internal tracking documents and SAP system, as well as LOR process and records, guard transport, shipping, and messenger scheduling and management.
    • Coordinate and monitor consignments as needed
    • Coordinate Bi-Annual Audit of all samples and consignments

• Public Relations & Influencer/Celebrity: 25%
  • Coordinate with HQ Comms Team (Milan) and Manufacture (Switzerland) to secure samples for important press opportunities
  • Manage press appointments and schedule for Watches & Wonders
  • Distribute press releases, images, product details, event alerts, etc. as needed across media outlets, editors, mall partners, and boutique network
  • Maintain press & media contact list with editorial and publisher contacts
  • Support pitches & pr materials as needed for new releases, new store openings, executive interview opportunities
  • Support PR agency management, recaps, material sharing
  • Monitor coverage of all loaned product and upcoming placements
  • Monthly, quarterly and annual reporting to HQ on press coverage across print & digital with clippings and EMV
  • Real-Time distribution of key editorials or placements to Network
  • Support relationships and communication with props managers, stylists and studios to ensure maximum visibility of Panerai Offering for films, TV, red carpet, and general appearances
  • Maintain database of prop managers, stylists, and studios – contact and clients & up-to-date lookbook of current offerings
  • Maintain database of celebrity and influencer Friends of the Brand with Photo Archive

• Marketing / Media:  15%

• • Maintain Master HQ Media Database
  • Maintain Contact Sheet for media outlets and retail partners
  • Ensure accuracy and timely delivery of media assets per specs to all outlets/partners
  • Enter all media tracking in Bumblebee
  • Distribution of Newsletters and Social Media assets to media and retail partners to increase organic coverage
  • Overall social media support including copywriting, timeline, asset selection, etc.
  • Tracking of organic & paid social posts from partners
  • Support Newsletter process for retail partners, including copywriting, assets, and approvals

• Events: 15%
  • Support all facets of event preparation and execution as needed, including:
    • Creating event collateral (invitations, menus, signage)
    • Coordinate event-related mailings (invitations, gifts, press kits)
    • Managing event guest lists, RSVPs, seating charts, Run of Show, etc.
    • Ordering event supplies, PLV, etc.
    • Packing, Shipping & Tracking of Event supplies/materials
    • Guest check-in at events
    • Event set-up and breakdown
    • Gift bag preparation and distribution
    • On-site vendor management for seamless execution
    • Coordination of security, insurance, permits, etc.
  • Assist in compiling event recaps & production timelines
  • Maintain event closet & inventory of event supplies

• CRM:  10%
  • Support Newsletter copywriting & editing
  • Support Database List Pulls for Contact Occasions
  • Support weekly/monthly reporting on CRM metrics and KPIs
  • Support Client Journey Tracker
  • Order, ship, and track gift orders via SAP and tracking files
  • Manually entering data into SAP and CRM systems
  • Assist with client gifting initiatives & client event travel
  • Support 1:1 Clienteling efforts at boutique level, including application support

Qualifications

• Bachelor degree in marketing/communications, finance/accounting or related preferred
• 2-3 years of experience demonstrating excellence in the following areas: administrative, written and verbal communication, attention to detail, organization, and the ability to multi-task
• Strong systems knowledge and high level of competence in full Microsoft suite; experience with SAP and Bumblebee a plus
• Experience within sample trafficking a plus
• Must be able to lift up to 45 pounds
• Able to work minimum 4 days per week in the NY office, and evenings/weekends as needed
• Ability to work in a fast-paced environment and juggle multiple projects while maintaining quality

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

At Richemont, We Craft the Future!

Expected Salary Range: $28 - 32 Hourly

Salary will be determined based on relevant skills and experience.