Marketing Administrator en A24 Group

Multiple Hospitality Properties - Bellville, Cape Town

 Company Overview

Join our dynamic marketing team supporting a prestigious portfolio of world-class properties including Benguela Cove Wine Estate, Leonardslee Wine Estate, Manning’s Heath Golf Club, and Leonardslee Gardens. We’re seeking a motivated Marketing Administrator to help manage digital marketing campaigns across our diverse hospitality and leisure brands.

Position Summary

We are looking for a detail-oriented Marketing Administrator to support our marketing team with day-to-day digital marketing activities. This role is perfect for an intern or junior administrator looking to gain hands-on experience in digital marketing across luxury hospitality, wine, golf, and garden tourism sectors.

 Key Responsibilities

• Digital Advertising Management

- Create, monitor, and optimize Facebook and Instagram advertising campaigns across all properties
- Develop and manage TikTok advertising campaigns to reach younger demographics
- Assist with Google/Meta Ads and other digital advertising platforms
- Monitor campaign performance and provide regular reporting on key metrics
- Conduct A/B testing on ad creative and targeting strategies

Website Management

- Update website content across all property websites
- Upload new images, events, and promotional content
- Ensure website information is current and accurate
- Coordinate with web developers for technical updates
- Monitor website analytics and user experience

Content Creation & Social Media

- Assist in creating engaging visual and written content for social media platforms
- Schedule and publish social media posts across Facebook, Instagram, and TikTok
- Support photography and videography sessions at properties
- Maintain brand consistency across all digital platforms

Administrative Support

- Coordinate marketing calendars and campaign timelines
- Maintain marketing databases and contact lists
- Assist with email marketing campaigns
- Support event marketing and promotional activities
- Prepare marketing reports and presentations

Required Qualifications

Education & Experience

- Currently studying Marketing, Communications, Digital Media, or related field (for intern position)
- OR 1-2 years experience in digital marketing or social media management
- Certificate or diploma in Digital Marketing advantageous

Technical Skills

- Proficiency in Facebook Business Manager and Meta advertising platforms
- Experience with Instagram advertising and content creation
- Basic knowledge of TikTok advertising platform
- WordPress or similar content management systems
- Google Analytics and social media analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic photo editing skills (Canva, Photoshop, or similar)

Personal Attributes

- Strong attention to detail and organizational skills
- Creative mindset with an eye for visual design
- Excellent written and verbal communication skills in English
- Ability to work independently and manage multiple projects
- Interest in hospitality, wine, golf, or garden tourism industries
- Adaptable and eager to learn new digital marketing trends

Preferred Qualifications

- Experience in hospitality or tourism marketing
- Knowledge of wine industry or golf marketing
- Video editing skills
- Experience with email marketing platforms (MailChimp, Constant Contact)
- Understanding of SEO principles
- Photography skills

What We Offer

- Competitive salary commensurate with experience
- Opportunity to work with prestigious, award-winning properties
- Comprehensive training in digital marketing best practices
- Career development opportunities within our growing company
- Beautiful work environment in Cape Town
- Staff discounts at all properties
- Mentorship from experienced marketing professionals

Location & Work Arrangement

- Based in Bellville, Cape Town
- Some travel to properties may be required for content creation

Application Requirements

Please submit your application including:

- Updated CV/Resume
- Cover letter explaining your interest in the role
- Portfolio of any previous digital marketing work or social media campaigns
- Examples of content you’ve created (if applicable)