Senior Vice President, Global Head of Brand en GLG

At GLG, we are the experts in expertise, and our platform fuels the strategies of the world’s most recognized and influential companies. 25 years ago, GLG pioneered the expert economy, and now we are on a path to reinventing the industry we invented. In this exciting moment, GLG needs brand and marketing leaders who are inspired by a highly innovative, highly competitive environment and motivated to help GLG win for the next 25 years.

The Global Head of Brand will be responsible for the ongoing strength of the GLG brand and its value to the business, securing its position as the platform for human intelligence. This leader will develop and implement cohesive brand strategy, identity, and experiences that differentiate GLG and build preference with clients, prospects, experts, employees and other key audiences.

The role requires a visionary leader with deep expertise in brand management, strategic storytelling, and cross-cultural marketing, capable of driving growth and brand equity in a dynamic, data-driven environment. They will partner with leaders inside the marketing organization and across the business to strengthen the brand today and future-proof it for tomorrow.

Key Responsibilities

· Develop and implement brand positioning that drives preference with key audiences (clients/experts/talent), ensures relevance in all markets, leveraging competitive insights to differentiate in a fast-innovating field

· Create comprehensive messaging strategy and lead strategic storytelling, in close collaboration with Marketing and Communications leads, to ensure ongoing brand building while supporting GTM strategy

· Lead brand creative team (copy, design, A/V) in developing high-impact content and experiences across live and digital channels that amplify the brand through differentiated signatures

· Leverage ongoing product innovation to demonstrate GLG category-leadership and drive platform adoption with key audiences

· Develop strategy and plan with the Network team to partner with select experts to build the GLG brand within priority markets

· Partner with HR on employee branding initiatives including employee value proposition and values rollout, talent recruitment campaigns, and key culture programs

· Establish and track KPIs to measure brand effectiveness across global geographies and business segments, continually evaluating and optimizing strategies based on data and customer insights

· Build, mentor, and inspire a high-performing brand team, fostering a culture of creativity, collaboration, and innovation

Required Experience

· Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

· 10+ years of progressive experience in brand management, with at least 5 years in a senior leadership role overseeing global or multi-market brand strategy

· Proven track record of developing and executing successful brand strategies on a global scale

· Creative thinker with a passion for storytelling and building differentiated brand experiences

· Deep understanding of brand management, go-to-market strategies, and integrated marketing communications

· Exceptional leadership, interpersonal, and team-building skills, with experience managing and mentoring diverse, cross-functional teams

· Strong analytical and research skills; ability to translate insights into actionable brand strategies

· Excellent written and verbal communication skills; adept at influencing and presenting to senior stakeholders and external partners

· Experience managing multiple campaigns and initiatives across markets simultaneously, ensuring flawless execution, including managing agency relationship

· Ability to thrive in a fast-paced, matrixed, and global environment

· Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred