Content Creator/Video Producer (Athletics Focused) en Campbell University

Position:                       Content Creator/Video Producer (Athletics Focused)

Department:                 Marketing & Communications

Status:                          Full Time

Position Summary:

The Content Creator/Video Producer will serve as a key member of Campbell University’s creative team, with a primary focus on athletics and a secondary responsibility supporting institutional marketing initiatives.

This position is responsible for producing engaging visual and digital content that elevates the Campbell brand, enhances the fan and student experience, and supports University-wide enrollment and awareness initiatives.

Working collaboratively with athletics marketing, communications, and the University’s Office of Communications and Marketing, this role will bring Campbell’s story to life through creative visuals, social media, and digital campaigns.

Essential Duties and Responsibilities:

Creative Content (Athletics Priority):

• Assist the director to develop and execute creative content strategies to promote all 21 Division I athletic programs, student-athletes, and events across all platforms (social, digital, in-venue).Produce high-quality graphics, videos, and digital assets that align with the Athletics brand identity and enhance fan engagement.

• Support game day and event coverage through dynamic content creation

• Collaborate with athletics marketing and communications teams to develop campaigns that drive attendance, revenue generation, and brand recognition.

• Assist in production and execution of Campbell’s FloSports Broadcasts.

• Schedule, shoot, and produce all sports highlight videos during the year and for the end-of-year banquet; as well as promotional activities.

• Manage assigned social media accounts.

• Produce recruiting videos for athletics teams.

• Serve as leader for individual team’s Creative Team’s student workers

• Maintain video archives of Campbell's teams.

Institutional Marketing Support (Secondary):

• Partner with University Marketing & Communications to create content that supports institutional priorities, including brand awareness, enrollment, and alumni engagement initiatives.

• Assist with the creation of content for institutional campaigns, recruitment marketing, and major University events.

• Ensure consistency in messaging and brand standards across both athletics and institutional platforms.

• Maintain a professional appearance and demeanor at all times

• Uphold and abide by Campbell University policies and procedures, including but not limited to Title IX, and Information Security, including but not limited to; HIPAA, FERPA and other state and federal mandates

• Other job related duties, responsibilities and activities may change or be assigned at any time with or without notice

Education/Experience:

• Bachelor’s Degree preferred.
• Two years of experience working in an intercollegiate athletics department or professional sports environment, preferred.
• Experience shooting video of athletic contests and using video editing programs.
• Experience working with website editing programs.
• Experience using social media for the marketing and promotion of athletic programs.

Knowledge, Skills, Abilities:

• Ability to communicate effectively to all groups through both oral and written channels
• Strong interpersonal, organizational, and time management skills
• Comprehensive computer skills, with the ability to learn and utilize new and emerging technology
• Advanced skills in Microsoft Suite, Adobe products and standard methods of digital communication, including web/text/chat platforms
• Advanced skills in utilizing/administering social media platforms
• Demonstrate tact, a positive attitude, courtesy and discretion in dealing with trustees, faculty, staff, students, high-level university officials and the public.
• Work independently as well as function effectively in a team and within a diverse group of people.
• Exercise good judgment in complex, new, and/or stressful situations.
• Manage multiple, concurrent projects, and meet strict deadlines
• Adaptability, flexibility and a willingness to work in a changing environment
• Ability to work regular evening or weekend hours and regular travel; including overnight stays
• This position demands accuracy, honesty, integrity and the ability to work within the Christian mission of Campbell University.