Director of Affiliate Relations en Shop LC

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco’s and OTA’s), our website, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy. 

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory.  Our US buildings are Gold level LEEDS certified.

Role: Director of Affiliate Relations
We are a leading TV home shopping and e-commerce retailer, reaching millions of households across the United States through 24/7 broadcast and digital platforms. We are seeking an experienced Affiliate Director to manage and grow our distribution footprint across cable, satellite, and over-the-air partners.

Key Responsibilities:

• Lead strategy for expanding and maintaining carriage agreements with cable, satellite, and OTA broadcast affiliates.
• Negotiate new distribution deals and renewals to maximize market reach and viewership.
• Build and manage strong relationships with station groups, network operators, and broadcast partners.
• Identify underperforming markets and develop targeted expansion or optimization plans.
• Ensure compliance with contractual obligations and broadcast standards.
• Collaborate with programming, marketing, and technical teams to support affiliate needs and drive audience growth.
• Monitor ratings, coverage metrics, and affiliate feedback to inform strategy.
• Represent the company at industry events, conferences, and affiliate meetings.

Managerial Responsibilities

• Delivery of timely one to one’s (1 to 1’s) and preparing and delivering mid-year and year-end performance evaluations.
• Promote professional and personal development of individual team members by utilizing computerized and other systems for tracking service, quality, setting productivity goals, training and coaching interventions and career opportunity programs, and for researching information and troubleshooting.
• Take proactive steps to manage employees’ attendance in accordance with company policies.
• Ensure all team members have access to, understand and are kept current on company policies and procedures.
• Coordinate changes in staffing schedules and overtime requirements, if applicable, in accordance with company guidelines.
• Provide ongoing management and coaching.

Qualifications:

• 8+ years in affiliate relations, TV distribution, or broadcast network sales.
• Proven experience negotiating carriage agreements with cable, satellite, or broadcast station groups.
• Strong network of industry relationships across major and mid-tier TV operators.
• Understanding of FCC and broadcast regulations.
• Excellent negotiation, communication, and relationship management skills.
• Ability to work independently and travel as required.

Preferred Attributes:

• Experience in home shopping, live broadcast, or specialty networks.
• Data-driven mindset with the ability to interpret ratings and distribution analytics.
• Strategic thinker with hands-on execution skills.

Physical Requirements

• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Moving about to accomplish tasks or moving from one workplace to another.
• Adjusting or moving objects up to 40 pounds in all directions.
• Repeating motions that may include the wrists, hands, and/or fingers.

Benefits of working at Shop LC 

• 100% Company paid, employee-only medical, dental, vision, and life insurance.
• 4% 401(k) matching
• Company profit sharing (twice annually)
• Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
• Corporate discounts, employee sales, Employee Assistance Program
• Tuition reimbursement and scholarship (for dependents going to college)
• A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!