Digital Marketing Manager en Honeycomb Insurance
Honeycomb Insurance · Chicago, Estados Unidos De América · Hybrid
- Professional
- Oficina en Chicago
At Honeycomb, we're not just building technology , we’re reshaping the future of insurance.
In 2025, Honeycomb was ranked by Newsweek as one of “America’s Greatest Startup Workplaces,” and Calcalist named it as a “Top 50 Israel startup.”
How did we earn these honors?
Honeycomb is a rapidly growing global startup, generously backed by top-tier investors and powered by an exceptional team of thinkers, builders, and problem-solvers. Dual-headquartered in Chicago and Tel Aviv (R&D center), and with 5 offices across the U.S., we are reinventing the commercial real estate insurance industry, an industry long overdue for disruption. Just as importantly, we ensure every employee feels deeply connected to our mission and one another.
With over $55B in insured assets, Honeycomb operates across 18 major states, covering 60% of the U.S. population and increasing its coverage.
If you’re looking for a place where innovation is celebrated, culture actually means something, and smart people challenge you to be better every day - Honeycomb might be exactly what you’ve been looking for.
Role overview
We’re looking for a Digital Marketing Manager to run day-to-day marketing operations in HubSpot, partner with internal teams, and help drive full-funnel growth—from acquisition through lifecycle for partner and direct marketing. You’ll own email execution, list building and workflows, site updates in Webflow, and reporting that ties activity to the pipeline. Bonus points if you’ve touched Iterable or similar cross-channel messaging tools.
What you’ll do
- Run HubSpot marketing operations: build, maintain and scale email strategy plus execution, lists/segments, nurture/drip programs, lifecycle workflows, lead scoring, and optimization.
- Manage intake & prioritization: triage incoming requests from the marketing team and cross-functional partners (Sales, RevOps, Product, CS), set SLAs, and keep stakeholders informed.
- Keep the site fresh (Webflow): publish and QA new pages, implement basic SEO/meta updates, and run A/B tests with clear hypotheses with the help of external resources for development and design.
- Contribute to strategy: partner on acquisition and lifecycle strategy, translating goals into experiments, campaigns, and measurable plans.
- Drive demand gen: support paid media (search, social, display), retargeting, direct mail, and other channels, audience targeting, and landing page alignment.
- Maintain data quality: monitor syncs, dedupe/normalize records, and enforce naming/UTM conventions for clean reporting.
- Report & iterate: ship weekly insights on channel performance, email engagement, pipeline/SQL impact, and recommendations.
What you’ll bring
- 3–6+ years in digital/lifecycle marketing with deep hands-on HubSpot experience (Marketing Hub required).
- Fluency in email marketing best practices (deliverability, segmentation, personalization, testing).
- Experience with Webflow is a bonus(editing, CMS collections, basic HTML/CSS comfort for tweaks).
- Exposure to demand gen channels (Google/LinkedIn Ads, retargeting, direct mail platforms).
- Strong project management: can manage a queue, set priorities, and hit deadlines.
- Analytical chops: comfortable with marketing analytics, UTMs, and building actionable dashboards.
- Nice to have: Iterable (or similar cross-channel platform), basic SQL/Looker/Tableau, direct-mail orchestration, B2B/B2B2C or fintech/insurtech experience.
How we’ll measure success
- Email: deliverability %, CTR/CTO, unsubscribe/spam rates, workflow conversion.
- Pipeline: MQL→SQL rate, revenue, CAC trends.
- Web: landing page CVR, site, SEO hygiene on new pages.
- Ops: request SLA adherence, process documentation coverage.
Tech stack you’ll touch
HubSpot Marketing Hub, Webflow, Google Analytics/Tag Manager, ad platforms (Google/LinkedIn), spreadsheet tools; AI tools, Iterable experience is a plus.
Benefits
- Salary range: $90,000 - $110,000
- Bonus
- Health Benefits
- Employee options grant
- 401K
- Flexible paid time off
- Paid national holidays
