Product Marketing Manager, Content Systems en Stensul

Who We Are

Stensul dramatically reduces marketing content creation time - by up to 90% - so teams can better focus on improving marketing performance. Stensul makes this possible by streamlining the collaboration process and simplifying marketing asset creation for all marketers so they can create high-performing email campaigns that drive stronger results. Stensul integrates with all leading email service providers (ESPs)/marketing automation platforms (MAPs), workflow platforms, image digital asset management platforms, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding marketing creation problems include BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, and Thomson Reuters.

At Stensul, our top priority is maintaining a people-first, diverse, and inclusive culture. We look for people that live by our core values - Garra, Learning Agile, Above & Beyond, and Team Players. We’re committed to investing in your growth through mentorship, coaching, and meaningful professional development. If you thrive in a fast-paced environment and are eager to take ownership of a large, revenue-generating area of the business, we want to hear from you!

Position Overview

This is a unique opportunity for an AI-obsessed product marketer with a content background to support scaling the impact of product marketing. You’re a strong writer with experience harnessing the power of AI to 10X marketing outputs (such as blog posts, social media copy, case studies, and messaging). You embrace the latest AI tools, and are meticulous about reviewing/editing the outputs of AI for accuracy, voice and context. You’re also an experienced B2B marketer with knowledge of the MarTech landscape and a strong ability to translate customer needs into compelling content. 

In your role, you will both create content tailored to a MarTech audience (including executive decision makers) and create a framework to generate, edit and optimize AI-created content assets in support of the Product Marketing team’s growth strategy and filling robust content needs across the entire funnel. You have a growth mindset, an ability to execute in ambiguity, and accommodate shifting priorities as you scale content creation in smart, strategic, and tech-enabled ways. You will report to the VP of Product Marketing.

What You'll Do

• Develop and execute a best-practice an AI-driven content strategy and approach to scaling Product Marketing assets and content creation with the support of AI tools like ChatGPT, Claude and Gemini
• Ensure quality and accuracy of AI-created assets by defining checkpoints and QA process that maintains creativity and strategic rigor 
• Lead the creation of content that supports product launches (collateral, case studies, website copy and messaging) and serves a range of channels
• Spin up supporting assets from major tentpole content pieces (e.g., turning webinars into multi-channel content; translating research reports into data viz, blog posts, and social posts)
• Own monthly pulse survey to continuously gather customer input to guide content strategy 
• Use AI to analyze market trends, competitor moves, and customer feedback to inform positioning and differentiation

What You'll Need

• 3+ years of experience in content or product marketing
• Understanding and knowledge of the MarTech landscape and audiences, including executive/senior level decision makers
• Proven track record of leveraging AI to efficiently scale marketing content outputs (such as blog posts, social media, white papers, personalized messaging) 
• Strong analytical skills and experience using insights to refine messaging and strategy
• Exceptional communication skills—able to distill complex ideas into clear, concise messaging
• Experience with email marketing workflows, marketing automation, and adjacent technologies
• A bias for action, comfort with ambiguity, and a startup-ready mindset
• Strategic thinking paired with a hands-on approach—you can go from idea to execution fast

Why You'll Love Working Here!

• Competitive compensation package that includes equity - everyone has a stake in our growth
• Comprehensive benefits package that includes medical, dental, and vision coverage for you and your dependents, as well as a 401(k), life insurance, commuter benefits and parental leave plans
• Flexible time off policy, empowering you to balance work & life in the way that suits you best
• Regular Mental Health Days, ensuring that you consistently take time to reset
• A culture that prioritizes collaboration and transparency, as well as internal mobility and growth!

Salary information: The estimated base salary for this position is $135,000 - $150,000 USD, plus variable compensation. Additionally, we offer both significant equity and comprehensive benefits. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience.

Stensul is an Equal Opportunity Employer, meaning that we do not discriminate on the basis of race, religion, national origin, gender identity, sexual orientation, or any other protected class. We are deeply committed to creating an environment that celebrates diversity & in which each employee feels empowered to bring their whole self to work.