PR Specialist en Weston Distance Learning

U.S. Career Institute (USCI), a subsidiary of Weston Distance Learning, is a leading distance education provider, offering 100% online, self-paced career training in healthcare, business, skilled trades, and others, as well as high school and id currently seeking a PR Specialist to join the marketing team, based in Fort Collins, CO. Reporting to the Content Manager, the PR Specialist will play an integral role in supporting brand awareness, credibility, and authority. 

Primary Responsibilities 

• Inform strategy, create and pitch stories to journalists and influencers in our niche and secure media placements (features, mentions, interviews) that align with overall marketing goals. 

• Draft and publish press releases, articles, announcements, website content, and other marketing-related communications as needed 

• Solicit written and video testimonials from current students and graduates. Coordinate testimonial production and work with internal team to publish final product on appropriate channels.  

• Support internal stakeholders with thought leadership opportunities including appearances on podcasts, at industry events, or in media placements, and LI profiles. 

• Initiate and actively manage brand advocacy program for employees and students.  

• Develop and execute a community engagement and corporate responsibility strategy. 

• Monitor media coverage, provide reporting on PR performance and share with the team. 

• Manage the U.S. Career Institute internal newsletter. 

Qualifications 

• Bachelor’s degree in public relations, journalism, communications, or related field 

• 3+ years of applicable experience 

• Understanding of the media landscape, current on key trends and emerging opportunities 

• Proactive, results-driven professional with proven ability to build strong relationships with journalists, media outlets, company stakeholders, and executives. 

• Understanding of Public Relations strategy and mass communications 

• Fundamental writing, research, communications and critical-thinking skills 

• Ability to promptly and professionally respond to and manage communications and inquiries 

• Excellent organizational skills and attention to detail 

• Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines 

• Excellent verbal and written communication skills 

Benefits:  

• Salary Range: $60,000 – $70,000. Starting compensation may vary based on geographic location, work experience, and skills. 

• Health, Dental, Vision and Life Insurance  

• FSA, Short/Long Term Disability 

• Tuition Reimbursement 

• Paid Time Off