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Campaign Executive – Performance Marketing en Centre for Supply Chain Management

Centre for Supply Chain Management · Bangalore, Indien · Onsite

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Ref: IIMB/HR/RECT/2025/49                                                                                    Date: 9th September 2025                                                                                                                                

 

About IIMB

The IndianInstitute of Management Bangalore (IIMB) is a leadinggraduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.

Industry/Service

Higher Education

Post/Job Title

Campaign Executive – Performance Marketing

Job Purpose

The incumbent is expected to manage, Planand run ad campaigns.

Job Type

Consultant for a period of one year extendable based on performance.

 

 

 

Principal Accountabilities       & Responsibilities
  • Plan and run ad campaigns on Google (Search, Performance Max, Demand Gen),META and LinkedIn Ads
  • Align ad formats to stages of the marketing funnel – awareness, enquiry, conversion
  • Ensure campaigns meet per ROASguidelines and optimize CPC, CTR, CPL,and conversion rates
  • Track and manage dailyand monthly ad spend as per allocated budgets
  • Write clear and effective ad copy and headlines tailored for executive audiences
  • Coordinate withthe relevant stakeholders for campaign planning
  • Stay updated on digital marketing trends and applybest practices for education marketing
  • Monitor competitor campaigns and use insights to refine strategy
  • Analyse performance and prepare reportsfor internal review
  • Run Email& WhatsApp Campaigns
  • Any otherwork or assignment assigned from timeto time.

 

 

Key Skilland Ability Requirements
  • Hands-on experience with Google Ads,LinkedIn Campaign Manager, and GA4
  • Strong analytical skills and ability to interpret campaign data
  • Good understanding of lead generation and funnel-based marketing
  • Knowledge of performance benchmarks in higher education / executive learning
  • Google and LinkedIn certification preferred

Qualification &Personal Profile
  • The candidate should be a Graduate.
  • Candidates should have a minimum of 3 years in digital advertising or performance marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interested candidates may fill the application using the link: here

The closing date for applications is 24th September 2025. Only shortlisted candidates will be intimated. It is mandatory to fill in all the fields and the following documents are required to be uploaded while submitting the application.

  • 10th & 12th Marksheets.
  • Diploma/Graduation – All semester wise Marksheets & Final Degree/ Graduation Certificate.
  • Post - Graduation (if applicable)– All semester wise Marksheets & Final Post – Graduation Certificate.
  • All experience letters.
  • Recent 3 months’ payslips or 3 months’ income proof.
  • If you have undergone any training, kindly attach the training certificates.

 

Applications without these documents will be treated as incomplete and will not be considered.

Company

The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017.  IIMB is an Institute of National Importance.

IIMB has 113 full time faculty members, about 1200 students across various degree-granting programmes and nearly 5000 annual Executive Education participants.

Our logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.

Our vision is to be a global, renowned academic institution fostering excellence in management, innovation and entrepreneurship for business, government and society.

We have taken several steps to meet the vision set for IIMB. These include hiring high quality faculty, enhancing the quality of research, emphasizing internationalization, expanding our activities in the field of entrepreneurship, in both research and mentoring, scaling up in terms of student intake in all the programmes, deepening our engagement with the alumni, improving infrastructure, and improving administration and governance.
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