AVP Customer Segments & Strategy en Prudential Life Assurance Indonesia

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

PT. Prudential Life Assurance Indonesia

AVP, Customer Segment & Strategy

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Description:

1. Customer Segmentation
• Define, manage, and continuously refine customer segments to optimize acquisition, engagement, and retention.
• Lead strategy development for priority customer segments, with a strong focus on AHNW customers under the Prestige program.
• Oversee the design and execution of premium customer engagement activities, exclusive events, and tailored benefits that strengthen segment loyalty and drive upsell/cross-sell opportunities.
• Manage the Customer Segmentation & Strategy team to ensure effective planning, execution, and performance tracking.

2. Strategic Initiatives, Business Development & Execution
• Lead company-wide customer strategic programs.
• Drive cross-functional business development projects in partnership with distribution, marketing, digital, and operations teams.
• Ensure initiatives are aligned with company KPIs.
• Oversee strategic planning, resource allocation, and timeline management for key projects.

3. Customer Insights & Analytics
• Lead the Customer Insights function to deliver data-driven strategies that enhance customer acquisition and retention.
• Oversee analysis of customer profiles, behaviors, and needs to inform product development, marketing, and engagement strategies.
• Translate analytics into actionable business recommendations for campaigns, product enhancements, and segment-specific engagement initiatives.

Job Requirement:

• Minimum Bachelor Degree from reputable university
• Minimum 10–12 years of experience in customer strategy, segmentation, marketing, or related functions, ideally within financial services or insurance.
• Proven track record in leading strategic programs and cross-functional business initiatives with measurable commercial impact.
• Strong analytical and data interpretation skills, with experience in leveraging insights for business growth.
• Experience managing high-performing teams and delivering results through collaborative leadership.
• Exceptional communication, stakeholder management, and presentation skills.
• Exposure to high-net-worth customer management and premium engagement programs is highly desirable.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organization irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.