
Digital Data Analyst – Fan & Marketing en The Premier League
The Premier League · London, Reino Unido · Hybrid
- Professional
- Oficina en London
As a Digital Data Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data). You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.
The role
- Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
- Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
- Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
- Analyse marketing campaigns across Organic and Paid channels, measuring effectiveness and identifying optimisation opportunities.
- Develop audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
- Develop attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
- Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
- Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
- Support development of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
- Deliver insights and reporting to support commercial partnerships.
- Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
- Champion the use and value of data-informed insights throughout the business.
Requirements for the role:
- Strong affinity for digital data and analytics.
- Experience in audience analysis, segmentation, and marketing analytics.
- Experience using the Adobe Experience Platform, including Adobe RT-CDP and Customer Journey Analytics (CJA), or similar CRM platforms.
- Working knowledge of SQL for querying and manipulating data.
- Experience measuring and optimising marketing campaign performance (organic and paid).
- Understanding of attribution modelling and ability to apply it to multi-channel campaigns.
- High attention to detail and a structured, methodical approach to problem solving.
- Excellent organisational and time-management skills.
- Comfortable working independently and as part of a wider team.
- Able to manage multiple projects and deliver to tight deadlines.
- Positive, proactive attitude and strong communication skills.