We’re looking for a Senior Content Marketer to support our marketing team in driving pipeline growth through coordinated campaigns, optimized content, and seamless execution. From ideation to execution, this role will harness AI-powered solutions as a core part of the marketing workflow to deliver measurable impact. This role blends content management, marketing operations, and campaign coordination to ensure our efforts are targeted, timely, and impactful. Besides copywriting efforts, you’ll collaborate across teams to keep our content calendars aligned, our campaigns on track, and our marketing automation working at peak performance — with a special focus on ABM, paid media, email and website initiatives.
In accordance with New York law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
THE DAY-TO-DAY
Website & SEO Support: Maintain and update the website, ensuring SEO best practices and day-to-day operations run smoothly. Support regular audits and updates to improve site performance, engagement, and conversion.
Content Calendar Management: Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) so it’s always current, visible to stakeholders, and aligned with strategic goals.
Visibility & Tracking: Create and manage a new content calendar visibility dashboard.
Campaign Coordination: Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
Content Creation & Editing: Partner with Creative & Demand Gen teams to develop and deploy high-impact content across channels, including emails, website, ads, and event materials. Support Product Marketing reviewing go-to-market materials, product descriptions, and messaging ensuring alignment with campaign priorities and brand positioning.
Content Repurposing: Adapt thought leadership content (white papers, blogs, webinars) into audience-specific formats that can be integrated within the larger campaign calendar.
Marketing Automation & CRM: Assist with setup, targeting, and optimization. Own workflows and personalization logic to improve segmentation and ABM strategies.
AI & Innovation: Test and implement AI/ML tools to improve targeting, timing, and content relevance. Advance marketing automation capabilities through AI-driven features.
Performance Optimization: Analyze campaign performance and provide actionable insights for optimization.
GREAT TO HAVE
Experience with AI tools and knowledge on evolving design trends are a must.
Ensure content calendars are accurate, visible, and aligned with business priorities.
Campaigns launch on time with high-quality, brand-consistent content.
Marketing automation workflows are efficient, personalized, and performance-driven.
ABM and paid media strategies benefit from smarter targeting and measurable results.
LIFE AT VIANT
Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
Not the right position for you? Check out our other opportunities!
Estas cookies son necesarias para que el sitio web funcione y no se pueden desactivar en nuestros sistemas. Puede configurar su navegador para bloquear estas cookies, pero entonces algunas partes del sitio web podrían no funcionar.
Seguridad
Experiencia de usuario
Cookies orientadas al público objetivo
Estas cookies son instaladas a través de nuestro sitio web por nuestros socios publicitarios. Estas empresas pueden utilizarlas para elaborar un perfil de sus intereses y mostrarle publicidad relevante en otros lugares.
Google Analytics
Anuncios Google
Utilizamos cookies
🍪
Nuestro sitio web utiliza cookies y tecnologías similares para personalizar el contenido, optimizar la experiencia del usuario e indvidualizar y evaluar la publicidad. Al hacer clic en Aceptar o activar una opción en la configuración de cookies, usted acepta esto.
Los mejores empleos remotos por correo electrónico
¡Únete a más de 5.000 personas que reciben alertas semanales con empleos remotos!