Lessen is the tech-enabled, end-to-end property service provider that is transforming how commercial and residential real estate services are delivered and managed at scale. Lessen’s technology platform provides data-driven insights that unlock key growth opportunities for the entire real estate ecosystem—including investors, owners, managers, and service providers. The company leverages a network of over 30,000 vetted, qualified vendors (Lessen Affiliates) serving clients with over 1 million properties and completing more than 3.5 million work orders annually across an expanding range of services. Lessen, LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago.
The Vice President of Marketing drives positioning of the Lessen brand to our current stakeholders (property owners, service professionals and partners) while creating, developing, and executing long term growth strategies to catapult our brand into the future. This role is an experienced and entrepreneurial B2B marketer that has worked directly with enterprise accounts. The Vice President of Marketing directs and manages all business-to-business marketing-related activities and partners closely with the sales organization. You should be a hands-on generalist highly skilled in a variety of marketing disciplines and capable of providing strategic vision. Equally vital is your capacity to be business focused and deliberate about delivering tangible and impactful results.
What You’ll Do:
The Vice President of Marketing leads programs in the areas of brand strategy, brand structure and visualization, client insights, customer segmentation, innovation, growth strategies, internal communication, and organizational change
Lead efforts in content creation, creative services, social media strategy, marketing campaigns, product and vendor marketing, and collateral.
Enables commercial success through setting and delivering multi-channel integrated marketing strategies working collaboratively across a matrixed organization
A thought leader and advocate for helping Lessen understand its target customers, their buyer journey, our unique value proposition, and communicating that value prop effectively
Managing a team on day one while reporting to the Chief Executive Officer or delegate and partnering closely with sales leaders.
A strategic thinker that can understand our customers problems, our unique solutions (current and potential) and build a compelling strategic case as to how we marry the two
Creates and improves current marketing strategies and programs that build the market awareness of Lessen with customers, partners and analysts
The Vice President of Marketing leads enterprise-wide Public Relations efforts
Translates marketplace and client insights into strategies and innovative marketing programs
Positions Lessen through the lens of our different client and partner segments
Influences the Lessen growth strategy through informed messaging, lead generation, guiding market penetration strategies, client success enablement and driving excellence across traditional and digital campaign channels
Oversees the creation and execution of dynamic live events and roadshows
Creates robust and on demand reporting of programmatic marketing performance metrics and KPI’s
Act as the Head of Function, leading, inspiring, and developing a dynamic team of Marketing professionals
You Should Have:
10+ years of relevant brand management and/or marketing experience
7+ years of experience directly managing, mentoring, and growing team members
7+ years of experience in partnering with agencies and internal leadership to achieve objectives
Strong written and verbal communications skills - must be able to clearly articulate the value proposition of the company through original content (case studies, slide decks, white papers, landing pages, etc.)
Experience in internal/employee communications
BS/MS in Marketing, Communications or equivalent
Extensive experience in developing and deploying growth strategies
Experience partnering with enterprise sales partners to build marketing strategies and programs
Genuine fascination for the problems our company is working to solve
Skilled at communication and relationship building
Ability to manage multiple competing priorities in a high-growth environment
Lessen is intentional about attracting, developing, and retaining amazing talent from diverse backgrounds. We’re looking for teammates that are enthusiastic, empathetic, curious, motivated, reliable, and will help us amplify the positive & inclusive culture we’ve been building. Lessen is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
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