Integrated Marketing Manager (Charlotte, NC, US) en Huber Engineered Woods / Huber

Position Summary

This position reports to the Senior Director of Marketing Communications and will play a key role in delivering industry leading brand experiences and building world-class brands, working alongside our content marketing manager and channel marketing manager to develop consistent, integrated plans for all brands and all channels.

Principal Duties & Responsibilities

• Lead the marketing communication strategic planning process, developing integrated marketing strategies and priorities in partnerships with our brand teams.
• Develop, execute, and manage comprehensive multi-channel marketing campaigns, including campaign and creative development, paid media and automated marketing. Ensure seamless execution from planning through completion aligning with organizational goals to drive repeatable, scalable results while meeting deadlines and campaign objectives
• Manage a team consisting of media specialist, automated marketing specialist, graphic designers and copywriter.

• Create and implement audience-focused messaging based on product and solution differentiators, audience personas, and buyer’s journey for target segments.
• Understand and articulate the key brand message for product lines and service offerings.
• Lead the development of marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.
• Analyze and measure marketing program performance, communicate results, and drive continuous improvement.
• Develop campaign KPIs and corresponding tactics consistent with the brand positioning and audience target; ensure consistent expression of brand in all touchpoints while delivering against brand, financial and business objectives.
• Directly manage marketing communications budget and partner with product team to manage appropriate activities for each brand budget.
• Support brand budget management, including making recommendations on budget allocation to optimize planned spend
• Serve as a brand steward by planning and driving strategies designed to strengthen our brands position
• Identify, evaluate, and recommend marketing opportunities in line with product management objectives.
• Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, and Customer Experience teams, as appropriate.
• Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.
• Serve as a liaison with agency and cross-functional partners to ensure effective and efficient translation of marketing strategies into annual plans

Key Competencies, Motivators & Requirements

• A bachelor’s degree (BS or BA) in a relevant field and/or relevant experience
• Ability to manage a team while leading and executing projects.
• Solid understanding of various subject areas including integrated marketing, brand management, communications, media relations, product management, and sales enablement.