Director, Retail Consultancy- Target en Mars United Commerce
Mars United Commerce · St. Louis Park, Estados Unidos De América · Onsite
- Senior
- Oficina en St. Louis Park
- Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
- Collaborate with clients and retailer to ensure full strategic alignment of all plans and programming, inclusive of omni/shopper strategy and plans, media strategy and media plans
- Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
- Expand assigned business through identification of growth opportunities within your retailer or class of trade
- Owner of the retail media relationship specific to the retailer
- Manage client relationship at the retail level to include shopper marketers, sales teams and Marilyn insights teams.
- Leads discussions on mid-campaign optimizations and final recap recommendations
- Supports implementation of all programmatic/DSP and DDM activation and testing
- Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
- Develop annual business plans, setting short- and long-term strategic course for growth of assigned business
- Build strong relationships with both client and retailer while working closely with cross-functional teams including media, consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
- Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
- Understand how an agency works and embracing the tools and continually learning about our ways of working
- Bachelor’s degree in advertising, marketing, business, or related field - MBA preferred
- Minimum of 8 years of marketing, ecommerce, media or advertising experience with grocery retailers
- Dynamic personality able to effectively engage and influence a variety of audiences
- A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
- Motivational leadership, inspiring team to deliver top performance every day against assigned business
- Strategic thinking in the development of Shopper Marketing programs and management of day to day business
- Sound decision making skills
- Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Desire to dig in and do what’s needed to get the job done right.
- Some travel is required
Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
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