Channel Enablement Manager - EU (Zaventem, BE) en Bridgestone EMIA

About the Role

The mission of the Channel Enablement Manager is to build a sustainable and profitable business by creating compelling solutions for dealers and fleet partners. The role will collaborate across Sales, Dealer & Fleet Enablement, and Retread teams in Europe to deliver a consolidated go-to-market strategy in markets with a direct approach.

Key Responsibilities:

• Develop and implement value propositions for dealers and fleet partners, ensuring alignment with Bridgestone’s strategic priorities.

• Segment and analyze the dealer network to tailor solutions and strengthen long-term partnerships.

• Support the creation and deployment of innovative business models, enhancing customer stickiness, profitability, and premium market share.

• Conduct market and competitor analysis to identify opportunities and address gaps in the channel strategy.

• Monitor and report on key performance indicators such as cost-to-serve, customer loyalty, and premium share.

• Provide strategic support for Pan-European accounts and act as a control tower for channel and network development.

• Collaborate with internal stakeholders and external partners to design tools and processes that enable growth and operational excellence.

• Build strong relationships across the dealer and fleet ecosystem, resolving challenges and driving mutual success.

Qualifications & Experience Required

Education & Experience:

• University degree in Business, Marketing, or related field.
• Around 5 years of experience in business development, channel management, or commercial operations, ideally within the automotive, tyre, or related industries.
• Experience with the creation & testing of new business models.
• Experience working in international and multicultural environments.

Technical Skills:

• Strong analytical and quantitative skills with the ability to translate insights into actionable strategies.
• Knowledge of commercial sales channels, fleet operations, and dealer network management is a plus.

Core Competencies:

• Strategic thinker with strong business acumen.
• Good team player with the ability to work under stress.
• Excellent communication and influencing skills.Customer-focused and service-oriented, with a proactive approach to problem-solving.
• Highly organized, adaptable, and capable of working across cultures and functions.

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