Route Sales Representative en Generous Brands

THE ROLE:   

• This position will report to the: Regional Sales Director
• Travel Requirement: > 80% covers Los Angeles/Orange County Area; Occasionally Oxnard Route
• Location: Los Angeles/Orange County Area
• FLSA Status: Non-Exempt  
• Shift: Monday through Friday from 4:00AM to 1:00PM
• Employment Category: Full Time - Regular    
• Pay Range:  $25.00 - $30.00/hr

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Evolution Fresh and our joint venture with Sambazon. Bolthouse Farms is the preeminent provider of chilled juice, smoothies, and protein drinks. Evolution Fresh - is the premier, cold-pressed juice brand and maker of the new Real Fruit Soda. Through our integrated partnership with Sambazon we produce and sell their high-quality Açaí beverages.  

Formerly known as Bolthouse Farms – Generous Brands was born out of the independence from its carrot operations and is poised to be the “World’s Largest Beverage Start-Up.” 

Currently we have 1000 employees located across the country at our hubs/facilities in Bakersfield, CA, Rancho Cucamonga, CA & Chicago, IL.  

You can connect with our brands on their socials - Bolthouse Farms  (LinkedIn, Instagram and TikTok ) and Evolution Fresh (LinkedIn, Instagram and TikTok).

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE    

This position contributes to the success of the business by serving as the primary client or account level route sales representative who is responsible for managing the day-to-day delivery of Evolution Fresh Products and maintains frequent interaction with the client and related personnel. The successful RSR will source new sales opportunities and close sales to achieve Field Sales quotas. The successful candidate will play a key role in increasing income and revenue by managing and negotiating with clients, generating leads, qualifying prospects and managing sales of products and services. As an RSR they will also research sales competition.

JOB DUTIES: 

• Act as main point person on all Evolution Fresh route sales and merchandising responsibilities within an assigned territory
• Act as the Sales Liaison to a specific account or retailer determined by assigned territory
• Work prospects through the entire sales cycle, including developing new leads, educating prospects, and turning interested shoppers into long term customers
• Efficiently plan and execute projects within route according to company objectives
• Develop and implement strategies for achieving and exceeding set sales targets
• Monitor the company’s industry competitors, new products, and market conditions
• Carry out survey of the industry to identify trends such as price of competing products, product demand and current merchandising
• Conduct strategic field sales tactics by establishing and maintaining “win-win" business relationships with supermarket personnel including Store Associates, Department Managers, Store Managers, an
• Regional Specialists. This includes but is not limited to: selling in secondary product displays, expanding product facings on shelf, filling distribution gaps (ACV), and optimizing product placement
• Responsible for maximizing sales and customer service through effective planning, relationship building, and in-store servicing
• Responsible for finding creative solutions to expand shelf space, placement of POS (signage) materials, installing glide racks, resetting displays (potentially adjusting shelves), rolling out new products, implementing secondary displays, conducting market research projects, reactivating current, and/or selling in innovation where permitted/applicable
• Responsible for establishing and completing weekly, monthly, and quarterly goals to accomplish performance metrics
• Act as a Brand Ambassador within assigned territory, with regular and direct interaction with consumers
• Attending and participate in monthly sales meeting and quarterly Town Halls
• Implement and execute business-advancing projects for all chains in the territory to increase awareness of new products, limit out of stocks, inform Produce Manager of ad specials, etc.
• Daily reporting of activities through Encompass software application
• The scope of the Route Sales Representative will change based on business needs and market trends
• Ability to operate company equipment: including cleanliness of work environment
• Pre/Post Trip Truck Inspections

WHAT WE’RE LOOKING FOR   

MINIMUM QUALIFICATIONS: 

• High school diploma/GED, US military service or equivalent; or 1-2 years of route sales, perishable products, in-store execution, and retail experience and/or training; or equivalent combination of education and experience.
• Valid CA Drivers License

ADDITIONAL REQUIRED QUALIFICATIONS:    

• Maintains assigned accounts relative to sales volume, product distribution, space allocation and customer service
• Time management and prioritization 
• Increases revenue by identifying sales opportunities and unmet customer needs and activating against those needs
• Educates and shares promotional programs and product information with assigned accounts and to new accounts to ensure Evolution Fresh standards are achieved
• Delivers product to assigned accounts with adherence to regularly scheduled delivery time windows Ensures FIFO rotation on all products within given accounts
• Maintains products and equipment

• Maintains regular and punctual attendance

PHYSICAL DEMANDS:  

• Able to lift 50lbs
• Physical propensity for the position, including being able to hold handheld devices, drive, stand and sit for long periods of time and lift, load and carry heavy packages

WHAT WE OFFER 
 

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.    

• Medical  
• Dental  
• Vision  
• Group Life and AD&D  
• Voluntary Life and AD&D  
• Group Short-Term Disability  
• Group Long-Term Disability  
• Flexible Spending Accounts  
• Employee Assistance Program  
• 401(k)  
• Paid Time Off  

EQUAL EMPLOYMENT OPPORTUNITY 
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions. 
 

REASONABLE ACCOMMODATIONS 
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: [email protected] for additional support and guidance. 

RECRUITMENT AGENCIES: 
Generous Brands does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.

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