Marketing Team Lead/Manager en Wausau Homes Inc.

Company Description

At Wausau Homes Inc. we don’t just build homes—we build a culture where people feel safe, heard, and valued. We are looking for a Marketing Team Lead/Manager who’s ready to be part of a team that works with purpose and leads with care.

In this role, you’ll play a vital part in our Marketing team, to oversee and execute our marketing initiatives while actively contributing as a hands-on working manager. But beyond the tasks, you’ll be joining a workplace that prioritizes:

Belonging – We create safe, open forums where everyone’s voice matters.

Connection – Strong relationships across our teams and organization are the foundation of our success.

Engagement – Through events, activities, and recognition, we keep our culture vibrant and inclusive.

Well-being – Your health and personal growth matter here—because we care.

Development – We celebrate success, support professional development, and encourage you to pursue your dreams.

Role Description

Position Summary:
We are looking for a Marketing Team Lead/Manager to oversee and execute our marketing initiatives while actively contributing as a hands-on working manager. This role requires a unique blend of strategic leadership, systems expertise, creative skills, and the ability to drive measurable results. The ideal candidate will be proficient in marketing automation and CRM platforms (HubSpot, Salesforce, WordPress), website management, lead management and cultivation, and capable of leading a team that executes across digital platforms, social media, events, and builder conferences.

Key Responsibilities:

Team Leadership & Collaboration

• Lead, mentor and inspire a team of marketing professionals to achieve performance goals.  
• Foster a culture of creativity, collaboration, accountability, and continuous improvement.
• Partner with sales, product, and operations teams to align marketing strategies with business objectives.

 Marketing Strategy & Execution

• Develop and execute integrated marketing campaigns to generate and nurture leads.
• Oversee creation of social media content, digital campaigns, and event marketing (including builder conferences and industry events).
• Ensure consistent brand messaging across all channels and platforms.

 Lead Management & Growth

• Manage the full lead lifecycle, from acquisition to nurturing to handoff to sales.
• Use CRM/marketing automation platforms (HubSpot, Salesforce, WordPress) to track, analyze, and optimize lead generation efforts.
• Develop targeted campaigns to cultivate and engage prospective customers.

 Systems & Analytics

• Leverage marketing automation and CRM systems to streamline processes and improve reporting.
• Analyze performance data to measure ROI and provide insights for continuous improvement.
• Implement data-driven decision-making to optimize campaign effectiveness.

 Content & Creative Development

• Collaborate with team members to develop compelling creative assets, messaging, and storytelling.
• Manage digital and print collateral, presentations, and promotional materials.
• Drive innovative marketing ideas to stand out in competitive markets.

 Events & Conferences

• Plan, promote, and support marketing efforts at builder conferences and industry events.
• Manage logistics, messaging, and follow-up campaigns tied to event marketing.

 Qualifications:

• Bachelor’s degree in marketing and/or 5+ years of marketing experience with at least 2 years in a team leadership or management role.
• Proficiency with HubSpot, Salesforce, WordPress or other CRM/automation systems.
• Strong understanding of digital marketing, website management, social media, and content creation.
• Proven track record in lead generation and cultivation with measurable results.
• Excellent collaboration, communication and project management skills.
• Strong creative instincts with the ability to translate strategy into compelling campaigns.
• Experience managing events, conferences or tradeshows.
• Ability to thrive under pressure, managing multiple priorities, and stay focused on results.

Why Wausau Homes?

Because here, we care—about your growth, your well-being, and your contributions. Join us in shaping not just beautiful homes, but a workplace where every individual feels empowered to thrive.

Ready to build more than a career?

Apply today at Indeed and be a part of something meaningful.